Can you tell us a little about yourself and your current role as Head of Content and Creative at Wise Wolf Media?
I’m a marketing and creative professional with a background in digital marketing, video production, and brand storytelling. I’m currently the Head of Content and Creative at Wise Wolf Media, which I founded to help brands create content that not only looks great but also supports their marketing goals. In my role, I lead both the creative direction and the strategy behind the work. I’m involved in everything from concept development and production to shaping how that content fits into a larger campaign or brand narrative. A big part of my focus is helping businesses move beyond just “posting content” and instead build something more intentional and consistent.
What inspired you to pursue a master’s degree in Integrated Marketing Communications, and what led you to choose West Virginia University?
As I grew my business, I started realizing that strong creativity alone isn’t enough. It has to be tied to strategy, audience insights, and measurable outcomes. That realization is what pushed me to pursue a master’s in Integrated Marketing Communications. I chose West Virginia University because of how well the program blends theory with real-world application. It felt like a place where I could sharpen the strategic side of what I already do while staying grounded in practical marketing and communications work.
What are your career goals, and how do you see the IMC program helping you reach them?
Long term, I see myself either stepping into a director-level marketing and communications role where I can lead both brand strategy and creative execution, or continuing to grow my business. The IMC program is helping me get there by strengthening my understanding of consumer behavior, marketing research, and integrated strategy. It’s giving me the tools to think beyond individual pieces of content and focus more on how everything connects within a larger marketing ecosystem.
How do you apply what you’re learning in the IMC program to your work?
I apply it almost immediately. Whether it’s consumer behavior frameworks, brand positioning, or analytics, I’m constantly testing those ideas in real client work. It has made my work more intentional and, ultimately, more valuable to the clients I work with.
What’s one marketing tool or platform you can’t live without?
I’d say Google Analytics, specifically GA4. It’s one of the best ways to connect creative work back to actual performance. As someone with a production background, it’s easy to focus on how something looks, but GA4 helps me understand how people are actually interacting with that content, where they drop off, and what’s driving engagement or conversions.
What advice would you give to prospective students considering the Integrated Marketing Communications program?
Go into the program with the mindset that you’re building something, not just completing assignments. The more you can connect your coursework to real-world projects, whether that’s a job, a business, or a personal brand, the more valuable the experience becomes.
Is there a quote, mentor, or defining moment that has guided your career path?
One defining moment for me was realizing that creative work on its own isn’t enough. Content needs to be connected to strategy and purpose. That shift in mindset changed how I approach everything I do. Instead of just focusing on producing content, I started thinking more about impact, audience, and outcomes. That’s what pushed me toward both growing my business and pursuing the IMC program.
Share a fun fact about you.
A fun fact about me is that I'm a big fan of 90s grunge rock. I also love films from the 80s and 90s (Back to the Future, Karate Kid, Pulp Fiction, Fight Club). Also, even though I am a lifelong Floridian, I would trade it for the mountains.