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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications Online Programs

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.

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Source: U.S. Bureau of Labor Statistics

Master's Degree Programs

Each master's degree program is fully online, 10 courses (30 credits) and costs $22,500.

Digital Marketing Communications

One-Year Option
10 Built-In Certifications

Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.

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Integrated Marketing Communications

Flexible Options
30+ Electives and 7 Specializations

Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.

Learn More About M.S. IMC

Data Marketing Communications

18 Months
25% Salary Increase

Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture.

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Bachelor's Degree Options

WVU offers a fully online bachelor's degree in Integrated Marketing Communications and an option to earn both a bachelor's and master's degree in just five years.

B.S. Integrated Marketing Communications

Flexible Schedules
Average salary for IMC professionals is $63,920

Get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising.

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Accelerated 4+1 Option

B.S. + M.S. in Five Years

WVU students can earn a bachelor's degree in Journalism, Advertising and Public Relations, or Integrated Marketing Communications (online) with an M.S. in IMC in five years by taking master's level courses during their senior year.

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Careers in Marketing Communications

  • Chief Marketing Officer
  • Social Media Strategist
  • Content Director
  • Marketing Manager
  • Creative Director
  • Founder/President/CEO
  • Vice President of Marketing
  • Marketing Communication Manager
  • Brand Manager
  • Digital Marketing Manager
  • Search Marketing Strategist
  • Chief Experience Manager
  • Data Analytics Manager
  • Chief Strategy Officer

Gain a Competitive Advantage

98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's online degrees in Marketing Communications will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.

Learn it today, apply it tomorrow

98% of our alumni said they felt more competitive and/or received a promotion upon completing their master's degree. The faculty ... the network ... the practitioner focus ... there so many reasons you should consider WVU's online master's degrees in Data, Digital or Integrated Marketing Communications.

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My Marcom Story

Hear from our students. Learn from their experiences. This is My Marcom Story.

Fiona Green

Head of Branded Content Amazon Ads

"It wasn't just a lot of theory. It was very practical, real world education that I was learning and applying day to day."



Lead, International Communications GNC

"My master's degree was only possible with online options, and West Virginia University has a great reputation of providing quality of education."

Adam Payne

Editor in Chief YNST Magazine

“I think the program is really designed to help as many people as possible because you don't have to be sitting in a classroom the whole time to get it done.”

Meet more students and alumni as part of My Marcom Story.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

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Meet the Team

Or Attend an Info Session

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Accreditation and Accolades

WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.

In 2022, the WVU Reed College of Media was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. It was named to the PRNEWS Education A-List again in 2023. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.

Higher Learning Commission
PRNEWS A-List Seal
PR Week Logo
Program of Excellence