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Online M.S. in Marketing Communications

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s three renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.

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Source: U.S. Bureau of Labor Statistics

Digital Marketing Communications

One-Year Option
10 Built-In Certifications

Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.

Learn More About Digital

Integrated Marketing Communications

One-Year Option
30+ Electives and 7 Specializations

Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.

Learn More About IMC

Data Marketing Communications

18 Months
25% Salary Increase

Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture.

Learn More About Data

Each master's degree program is:

10

Courses

Fully Online

30

Total Credit Hours

$24,600

Total Tuition

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When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

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We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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Accreditation and Accolades

WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.

In 2022, the WVU Reed College of Media was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.

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Program of Excellence