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Digital Courses

Up-to-Date Course Content

We're always evolving course content to meet the needs of our dynamic industry. As a Data Marketing Communications student, you will take 10 three-credit courses, totaling the 30 credit hours required for graduation. You will also progress through the program as a cohort, taking courses alongside classmates in a sequential order that pairs courses that complement one another.Digital Course Key

IMC 640 Course Icon

Introduction to Digital Marketing Communications

IMC 640

Workload:  Intensity Level 4 out of 5 (15-20 hours)
A series of assignments highlight key aspects of the digital marketing planning process and content creation, with a 4 out of 5 workload ranking, estimating 15-20 hours per week.

In this course, you will complete the following industry certifications:
Ribbon Icon  Google Analytics for Beginners
Ribbon Icon  Advanced Google Analytics
Ribbon Icon  Google Analytics Individual Certifications

Introduction to Digital Marketing Communications introduces students to the fundamentals of the field. Students learn and apply how organizations can integrate digital communication strategies into traditional media to help meet marketing objectives. An audit of techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.

View Details: Introduction to Digital Marketing Communications

DMC 661 Course Icon

Audience Research and Segmentation

DMC 661

Workload: Intensity Level 4 out of 5(15-20 hours per week)

The course is project base, building a content marketing plan for a client, with a 4 out of 5 workload ranking, estimating 15-20 hours per course per week.

Audience Segmentation (DMC 661) is an analytical exploration of how data can be used to break down mass markets into specific, reachable target markets and how that can impact addressable advertising initiatives. Potential customers demand to be seen as more than simply a face in the crowd, but reaching specific target markets can be an increasingly difficult process. Whether an organization can achieve its’ goals can hinge on how effectively it can target receptive clients in an overcrowded market. Students will closely examine what demographic data and other key indicators are essential to developing successful campaigns. Students will focus on what data best serves as lines of demarcation in the development of unique market segments to support specific marketing communications goals.

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DMC 673 Course Icon

Campaign Metrics and Assessment

DMC 673

Workload:    Intensity Level 3 out of 5 (10-15 hours per week)

In this course, you will complete the following industry certifications:
Ribbon Icon  Google Data Studio 

Campaign Metrics and Assessment (DMC 673) explores how data can inform key performance indicators that define a campaign’s success. This course will have a specific focus on how metrics and assessment can rely on data for maximum benefit and will include a survey of available metrics and assessments platform

View Details: Campaign Metrics and Assessment

DMC 665 Course Icon

Customer Engagement Ethics and Strategies

DMC 665

Workload: Intensity Level 4 out of 5(15-20 hours per week)
This course is a project-base course that culminates with a final project that integrates learning across the full course, with a 4 out of 5 workload ranking. Estimating 15-20 hours per week.

Customer Engagement Ethics and Strategies (DMC 665) examines contemporary content strategies for engaging customers through channels and the ethical considerations and responsibilities of professional communications. With omnichannel marketing at the center, students will learn to recognize and facilitate customer journeys that provide seamless user experience and paths to action.

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IMC 634 Course Icon

Digital Storytelling

IMC 634

In this course, you will complete the following industry certification:
Ribbon Icon  HubSpot Content Marketing Certification

Digital Storytelling (IMC 634) students will design a brand for a product or service and express that brand as a video for the Web. This course will provide guidelines for how to create a movie that reaches the desired audience and can be shared via social media.

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IMC 643 Course Icon

Digital Video Production

IMC 643

Workload:  Intensity Level 4 out of 5 (15-20 hours per week)
Depending on your knowledge of videography, audio recording, and video editing, the workload ranking is a 4 out of 5, estimating 15-20 hours per week.

In this course, you will complete the following industry certifications: 
Ribbon Icon   Adobe Premiere Pro Certification


Get an introduction to the technical and conceptual skills needed to create and add videos into integrated marketing campaigns. This course covers the basics of selecting the best hardware and software for video projects. Students gain hands-on experience in shooting and producing engaging videos.

View Details: Digital Video Production

IMC 629 Course Icon

Mobile Marketing

IMC 629

Workload:   Intensity Level 3 out of 5 (10-15 hours per week)

The course teaches real life situations that you can use in your professional career immediately. In every lesson, your goal is to convince your boss to grant you the budget you need to construct a mobile marketing plan for your chosen business. Expect a 3 out of 5 workload rating, estimating 10-15 hours per week.

Mobile Marketing (IMC 629) examines exciting new business developments in mobility, explores fundamental forces that shape the wireless industry, discusses keys to establishing a competitive advantage and examines emerging trends that may indicate where the industry is heading.

View Details: Mobile Marketing

IMC 641 Course Icon

Social Media and Marketing

IMC 641

Workload: Intensity Level 4 out of 5(15-20 hours per week)
This course is a project-based course, building a social media marketing proposal and plan for a client along with completing a social media-based certification, with a 4 out of 5 workload ranking. Estimating 15-20 hours per week.

In this course, you will complete the following industry certification:
Ribbon Icon  Facebook Blueprint Certification

Examine the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. Explores popular platforms, such as Twitter and Facebook, that are used to connect with and analyze target audiences.

View Details: Social Media and Marketing

IMC 642 Course Icon

Web Metrics & SEO

IMC 642

Workload:  Intensity Level 5 out of 5 (15-20 hours per week)
This course is project based, but you will also complete certifications in Google Tag Manager and SEMrush, with a 4 out of 5 workload ranking, estimating 15-20 hours per week.

In this course, you will complete the following industry certifications: 
Ribbon Icon  Google Tag Manager Certification
Ribbon Icon  SEMrush Certification

Web Metrics and SEO (IMC 642) examines how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. Explores search engine optimization (SEO) and social media optimization (SMO) strategies used to build an online presence for clients.

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IMC 644 Course Icon

Digital Marketing Communications Campaigns

IMC 644

Workload: Intensity Level 4 out of 5 (15-20 hours per week) 
This is a project based course building a digital marketing communications plan for a client of your choice, with a 4 out of 5 workload ranking, estimating 15-20 hours per week.

In this course, you will complete the following industry certifications:
Ribbon Icon  Earn the Hootsuite Platform
Ribbon Icon  Hootsuite Social Marketing Certifications

Digital Marketing Communications Campaigns applies the knowledge and skills acquired in previous Digital Marketing Communications courses to develop a creative, innovative and complete digital campaign for a selected organization in this capstone course.

View Details: Digital Marketing Communications Campaigns