Introduction to Digital Marketing Communications
A series of assignments highlight key aspects of the digital marketing planning process and content creation, with a 4 out of 5 workload ranking, estimating 15-20 hours per week.
In this course, you will complete the following industry certifications:
Google Analytics for Beginners
Advanced Google Analytics
Google Analytics Individual Certifications
Introduction to Digital Marketing Communications introduces students to the fundamentals of the field. Students learn and apply how organizations can integrate digital communication strategies into traditional media to help meet marketing objectives. An audit of techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.
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