Introduction to Digital Marketing Communications
A series of assignments highlight key aspects of the digital marketing planning process
and content creation, with a 4 out of 5 workload ranking, estimating 15-20 hours
In this course, you will complete the following industry certifications:
HubSpot Inbound Certification
HubSpot Digital Marketing Certification
Introduction to Digital Marketing Communications introduces students to the fundamentals of the field. Students learn and apply how organizations can integrate digital communication strategies into traditional media to help meet marketing objectives. An audit of techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.
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