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INDUSTRY INSIGHTS

Exclusive opportunities for students and industry professionals to expand their knowledge of the latest industry trends.

Our Master's Program by the Numbers


10

Courses

30

Credits

$24,600

Estimated cost of the master's degree

Infinite career potential

Grow In Your Industry

The WVU Marketing Communications Online Programs offers more than just a master's degree. With 1,500+ alumni, students and faculty, the Online Programs offers you a network to grow with. Learn industry insights through the Marketing Communications Today Blog and Podcast, as well as Integrate Online. Connect with the network through the MC Network and earn badges as you grow in the industry.

Advance Your Career and Increase Your Salary

We understand your end-game and we take it seriously. While there are a lot of reasons WVU's Online Programs are one of the best in the country, the ultimate sign of success is the success of our graduates. In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their degree.

Additionally, according to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all occupations.

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Integrate Online

Integrate focuses on the latest trends shaping the fast-evolving marketing communications industry. Speakers cover emerging subjects like data-driven marketing decision-making or how virtual reality changes the ways we can engage target audiences. They give us an inside look at some of the industry-shifting campaigns that have changed how we feel about brands.

Just like the industry shifts, so does Integrate. When the Conoravirus pandemic swept the world in late 2019, and the United States specifically in early 2020, the in-person Integrate conference scheduled for May was cancelled. But our marketing communications experts had a lot to say about what was happening in their different industries. Thus, Integrate Online was born. Integrate Online allows us to share not only the latest in the industry, but how our industry is reacting to topical, current events and situations.

View Upcoming Online Sessions

Integrate
          



MC Network

WVU Marketing Communications Network

Are you a current student or alumni of our programs? Connect with current students, alumni and faculty and check out exclusive job postings, earn achievement badges, and use the directory through the WVU MC Network

Access the MC Network

WVU Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications.

Subscribe to the Blog      Tune into the Podcast


MARKETING COMMUNICATIONS TODAY BLOG

The Monstrous World of Healthcare and how Marketers are Changing the Industry

Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

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[Alumni on the Move] Career Highlights from our Alumni

The marketing communications programs at WVU have aided brilliant and talented people to achieve their dreams and to find success within the industry. As you think about your future career in Marketing Communications and consider advancing your degree, view the success of the WVU Marketing Communications Integrated Marketing Communications alumni.

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Where's the Beef with Mixed Reality Marketing

Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with Mixed Reality Marketing" on the sub-series, Marketing Horizons.

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REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.


           
           

           
           
           
           


Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session