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INDUSTRY INSIGHTS

Exclusive opportunities for students and industry professionals to expand their knowledge of the latest industry trends.

Our Master's Program by the Numbers


10

Courses

30

Credits

$24,600

Estimated cost of the master's degree

Infinite career potential

Grow In Your Industry

The WVU Marketing Communications Online Programs offers more than just a master's degree. With 1,500+ alumni, students and faculty, the Online Programs offers you a network to grow with. Learn industry insights through the Marketing Communications Today Blog and Podcast, as well as Integrate Online. Connect with the network through the MC Network and earn badges as you grow in the industry.

Advance Your Career and Increase Your Salary

We understand your end-game and we take it seriously. While there are a lot of reasons WVU's Online Programs are one of the best in the country, the ultimate sign of success is the success of our graduates. In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their degree.

Additionally, according to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all occupations.

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Integrate Online

Integrate focuses on the latest trends shaping the fast-evolving marketing communications industry. Speakers cover emerging subjects like data-driven marketing decision-making or how virtual reality changes the ways we can engage target audiences. They give us an inside look at some of the industry-shifting campaigns that have changed how we feel about brands.

Just like the industry shifts, so does Integrate. When the Conoravirus pandemic swept the world in late 2019, and the United States specifically in early 2020, the in-person Integrate conference scheduled for May was cancelled. But our marketing communications experts had a lot to say about what was happening in their different industries. Thus, Integrate Online was born. Integrate Online allows us to share not only the latest in the industry, but how our industry is reacting to topical, current events and situations.

View Upcoming Online Sessions

Integrate
          



MC Network

WVU Marketing Communications Network

Are you a current student or alumni of our programs? Connect with current students, alumni and faculty and check out exclusive job postings, earn achievement badges, and use the directory through the WVU MC Network

Access the MC Network

WVU Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Tune in weekly to the Podcast on Thursdays at 1 p.m. ET and check out the blog.

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MARKETING COMMUNICATIONS TODAY BLOG

Creating IMC campaigns amidst COVID-19

Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic. Learn how this small staff was able to create two compelling campaigns while working remotely and amidst other job responsibilities. Find out what worked and what didn’t, and how under budget constraints, powerful messages were delivered to move donors to donate more than a half-million dollars in one day.

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Integrate Online: Career Boost - Building Your Portfolio Site

In a competitive market, job seekers need to seek ways to showcase their personal brand and professional skills to stand out. For those in the marketing communications field, the creation of a digital portfolio can be a great way to bundle relevant project samples and convey relevant experience. This special Integrate Online session will showcase different digital portfolio platforms, how to use them and best practices for selecting projects to showcase.

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Student Highlight: Spotlight on Digital Portfolios

Marketing communications professionals and students produce a lot of content throughout their careers, for both coursework and clients. Having a place to host and organize all of this content can aid in job interviews, award applications and the ability to quickly refer to past projects for creative inspiration.

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REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session