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INDUSTRY INSIGHTS

Exclusive opportunities for students and industry professionals to expand their knowledge of the latest industry trends.

Our Master's Program by the Numbers


10

Courses

30

Credits

$24,600

Estimated cost of the master's degree

Infinite career potential

Grow In Your Industry

The WVU Marketing Communications Online Programs offers more than just a master's degree. With 1,500+ alumni, students and faculty, the Online Programs offers you a network to grow with. Learn industry insights through the Marketing Communications Today Blog and Podcast, as well as Integrate Online. Connect with the network through the MC Network and earn badges as you grow in the industry.

Advance Your Career and Increase Your Salary

We understand your end-game and we take it seriously. While there are a lot of reasons WVU's Online Programs are one of the best in the country, the ultimate sign of success is the success of our graduates. In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their degree.

Additionally, according to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all occupations.

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Integrate Online

Integrate focuses on the latest trends shaping the fast-evolving marketing communications industry. Speakers cover emerging subjects like data-driven marketing decision-making or how virtual reality changes the ways we can engage target audiences. They give us an inside look at some of the industry-shifting campaigns that have changed how we feel about brands.

Just like the industry shifts, so does Integrate. When the Conoravirus pandemic swept the world in late 2019, and the United States specifically in early 2020, the in-person Integrate conference scheduled for May was cancelled. But our marketing communications experts had a lot to say about what was happening in their different industries. Thus, Integrate Online was born. Integrate Online allows us to share not only the latest in the industry, but how our industry is reacting to topical, current events and situations.

View Upcoming Online Sessions

Integrate
          



MC Network

WVU Marketing Communications Network

Are you a current student or alumni of our programs? Connect with current students, alumni and faculty and check out exclusive job postings, earn achievement badges, and use the directory through the WVU MC Network

Access the MC Network

WVU Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications.

Subscribe to the Blog      Tune into the Podcast


MARKETING COMMUNICATIONS TODAY BLOG

Is Marketing Dead?

In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out.

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Congratulations to the Classes of 2020 and 2021


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The Future of Retail

During the pandemic, we’ve all be watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in the last 12 months. What’s the future of retail, we have to ask? Join us for an engaging discussion with Paul Leinwand and Samrat Sharma from PriceWaterhouseCoopers’s as they discuss the future of consumer markets and where the consumer shopping experience is headed. Paul Leinwand is global director of the Strategy& unit of PwC based in Chicago and teaches strategy and management as an adjunct at Kellogg Graduate School of Business. Samrat Sharma also works at Strategy& and has an MBA from Carnegie Mellon.

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REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.


           
           

           
           
           
           


Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session