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MARKETING COMMUNICATIONS TODAY PODCAST

WVU Marketing Communications Today, a syndicated show that explores unique marcom strategies that will help you inform, persuade and inspire your audiences. 

WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.

Join us as we highlight emerging or current trends impacting marketers today. Hosted by the faculty of the Data, Digital and Integrated Marketing Communications online graduate programs!

Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online. The Marketing Communications Today Podcast Season 7 begins January 7! Be sure to subscribe to receive updates on your favorite platform, as well as joining our email list. 

Subscribe for Email Updates Submit a Guest Proposal Read the Latest Blog Attend Integrate Online


Join us for a sub-series, Marketing Horizons! 

It’s forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a  podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.

View Upcoming Episodes 

and recent episodes

Hack Human Behavior to Increase Marketing Results

Behavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increase your response rates. Join Nancy Harhut, Chief Creative Officer at HBT Marketing, as she explains how she persuades her target audiences successfully, using the lessons of behavioral science, on the sub-series, Marketing Horizons. 

What is Guest Posting and Why You Should Start Using it for Your Brand

Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers and solopreneurs to implement as well! Join Rebecca Reynoso, Senior Editor + Guest Post Program Manager at G2 for "What is Guest Posting and Why You Should Start Using it for Your Brand" on the WVU Marketing Communications Today podcast.

Humanizing Chatbots with Next-Generation AI

Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass.

The Monstrous World of Healthcare and how Marketers are Changing the Industry

Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

Follow the Money: The Future of Multichannel Measurement

As a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other startups that tackled marketplace issues surrounding data, mobile payments, and sports tech. As a Product Manager at dunnhumby, the world’s largest loyalty data sciences company, Johannes helped build data platforms that provided 360° customer insights for some of the world’s largest global agencies and brands, including retail chains such as Best Buy, Home Depot, Tesco, and Macy’s.

Brands really want to understand the gaming and e-sports for attribution and have migrated to the traditional sports where the BIG money is. Join Johannes as he discusses "Follow the Money: The Future of Multichannel Measurement" on the sub-series, Marketing Horizons.

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated

With the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the changing needs and preferences of their audience and adapt their strategies accordingly. We’ll discuss the importance of innovating to keep your audience’s attention, how to evaluate your tactics to avoid outdated practices and how to maintain your brand values as you evolve your strategy.


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You can find Marketing Communications Today on your favorite platform!             

Marketing Communications Today Blog

Hack Human Behavior to Increase Marketing Results

Behavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increase your response rates. Join Nancy Harhut, Chief Creative Officer at HBT Marketing, as she explains how she persuades her target audiences successfully, using the lessons of behavioral science, on the sub-series, Marketing Horizons. 

Read Full Article:

What is Guest Posting and Why You Should Start Using it for Your Brand

Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers and solopreneurs to implement as well! Join Rebecca Reynoso, Senior Editor + Guest Post Program Manager at G2 for "What is Guest Posting and Why You Should Start Using it for Your Brand" on the WVU Marketing Communications Today podcast.

Read Full Article:

Humanizing Chatbots with Next-Generation AI

Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass.

Read Full Article:

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