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MARKETING COMMUNICATIONS TODAY PODCAST

WVU Marketing Communications Today, a syndicated show that explores unique marcom strategies that will help you inform, persuade and inspire your audiences. 

WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.

Join us as we highlight emerging or current trends impacting marketers today. Hosted by the faculty of the Data, Digital and Integrated Marketing Communications online graduate programs. Hosts include Matthew Cummings, Whitney Drake, Karen Freberg, Cyndi Greenglass, Susan Jones, Michael Lynch and Amy Teller.

Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online. The Marketing Communications Today Podcast Season 7 begins January 7! Be sure to subscribe to receive updates on your favorite platform, as well as joining our email list. 

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The Power of Diversity in Communications and Media

This session focuses on the intersection of diversity in communications and news rooms around the country and how the shifting demographics of the United States plays a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages.Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.

Toyin is an experienced communications and media relations professional who is passionate about using her skills to help organizations shape public opinion and drive policy changes to build more equitable societies.

Why You (Yes, You) Need A Personal Brand

Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. We'll discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the right things. 
Join Christine Gritmon as she empowers small business owners and solopreneurs to tell their own stories on social media. You CAN do it – she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly live show.

Landing a job during a Pandemic

Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. We hope this session can help students pick up skills that can help them land a job!

Your Career Post-Pandemic: How to Reset, Refocus and Level Up

Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional development in the New Year – join industry veteran and career enthusiast, Bridgette Borst Ombres for a discussion on personal branding and how to get refocused on your career goals.

Navigating the Giving Season

The holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer to peer fundraising campaigns.

Selling Stories in a Digital World

The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world.


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Marketing Communications Today Blog

The Power of Diversity in Communications and Media

Join Toyin Awesu as she discusses the focus on the intersection of diversity in communications and news rooms around the country and how the shifting demographics of the United States plays a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages.Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.

Read Full Article:

Why You (Yes, You) Need A Personal Brand

Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. Join us as we discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the right things.

Read Full Article:

Landing a job during a Pandemic

Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. We hope this session can help students pick up skills that can help them land a job!

Read Full Article:

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