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MARKETING COMMUNICATIONS TODAY PODCAST

Listen live, Thursdays at 1 p.m. EST, 10 a.m. PST

WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.

Each week we will highlight an emerging or current trend impacting marketers today. Hosted by the faculty of the Data, Digital and Integrated Marketing Communications online graduate programs. The hosts include Matthew Cummings, Whitney Drake, Karen Freberg, Cyndi Greenglass, Susan Jones, Michael Lynch and Amy Teller.


Upcoming Episodes

Tune in live Thursdays at 1 p.m. EST

WVU MC Today Marketing for Start-Up Success featuring Amanda Sains Head of Marketing Joolies Organic Medjool Dates

Live Thursday, November 12

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses how to build brands, brand management and advice on how to begin working in brand management.

Join Sukhi Sahni on WVU Marketing Communications Today as she discusses Selling Stories in a Digital World

Live Thursday, November 19

The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world.

WVU Marketing Communications Today Navigating the Giving Season featuring Leandra Clovis, Senior Director, Walk to End Alzheimer's

Live Thursday, November 26

The holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer to peer fundraising campaigns.


Listen on the Go

Marketing Communications Today streams live, but you can find it on your favorite platforms the following week.

Marketing Communications Today Blog

Selling Stories in a Digital World

The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world.

Read Full Article:

Marketing for Start-Up Success

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand.

Read Full Article:

Powering the Touchless Economy

As COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at a distance. The future of a "touchless" or "low-touch" world is becoming increasingly more necessary as we settle into the "new normal." Rodney Williams, COO of LISNR, provides insight into how technology is empowering connection, safeguarding society, and creating new opportunities for business managers and marketers.

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