MARKETING HORIZONS

Women are underrepresented in data science. Tina Tang, co-founder of Women in Big Data, discusses why and offers solutions to help women succeed in this field.

Beatriz Mallory, a seasoned multicultural healthcare marketer, reveals the untapped potential of the Hispanic market. Discover the challenges and opportunities in serving this growing demographic.

Discover the secrets to podcasting success with E.B. Moss. Learn how to stand out in a crowded market, build a loyal audience and leverage new platforms like video. Get actionable advice on target audience, metrics, content, production and promotion.

In this episode, Josh Wilson, Senior Vice President of Marketing at Whitefish Credit Union, demystifies the Super Bowl advertising challenge and shares how to leverage and exploit regional advertising against national players.

Marketing communications and the rules and regulations that we marketers need to know are changing fast. Our guest, Melissa Steinman, put advertising and marketing regulation into such an interesting context.

Mark Robinson, author of Black on Madison Avenue, opened our eyes to the problems and opportunities for minority professionals in the ad agency world. Tune in for a lively—and candid—conversation with Mark Robinson.

Faruk Heplevent joined us to discuss CGI-driven strategies in advertising and marketing. Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive.

Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. Amas shared some interesting hacks with us from his latest book, Waiting For Service.

Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat.  Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes.

B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.