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MARKETING COMMUNICATIONS TODAY PODCAST

Listen live, Thursdays at 1 p.m. EST, 10 a.m. PST

WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.

Each week we will highlight an emerging or current trend impacting marketers today. Hosted by the faculty of the Data, Digital and Integrated Marketing Communications online graduate programs. The hosts include Matthew Cummings, Whitney Drake, Karen Freberg, Cyndi Greenglass, Susan Jones, Michael Lynch and Amy Teller.

 
Funnel Radio is our broadcasting network. Our show is LIVE Thursdays at 10:00 a.m. Pacific, 1 p.m. Eastern.

Upcoming Episodes

Tune in live Thursdays at 1 p.m. EST

WVU MCToday Addressing Youth & Social Justice with Digital Media featuring Eric Saninocencio, associate commissioner of strategic digital media, acc

Live Thursday, September 24

With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020.

WVUMCTODAY How a History Major Got Into Motorsports Public Relations featuring David Hovis marketing and communications manager, team penske

Live Thursday, October 1

Deciding to shift your career can be challenging. Joining us today, David Hovis, marketing and communications manager for Team Penske, went from being a history major to changing his focus on PR. David will share what brought him to racing public relations, how his role has evolved and advice on how you can switch or start your career in PR.

WVU Marketing Communications Today Featuring Paula Scher Partner at Pentagram

Live Thursday, October 8

Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.


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Marketing Communications Today streams live, but you can find it on your favorite platforms the following week.

Marketing Communications Today Blog

Addressing Youth & Social Justice with Digital Media

With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020.

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Navigating the Marketing, Communications and Public Relations Industry as a Young Pro

Public Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how young professionals are breaking into the marketing communications industry and adapting during these times. Zane will be discussing how young pros can stand out, contribute to the evolution of traditional ideas of marketing, and overcome obstacles in professional development in the face of COVID-19.

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How Marketers are Reinventing Collaboration During this Pandemic

COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption.

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