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Lisa Nguyen

Lisa Nyugen

Graduate Program: Integrated Marketing Communications, 2018

Professional Title: Director of Web Marketing at UC Davis Graduate School of Management in Sacramento, California

Capstone Client: UC Davis Graduate School of Management (self-selected)

Capstone Experience: While the experience was challenging, it was rewarding to see the broad foundation of skills and knowledge I built over the course of the program come together for a single client. I particularly enjoyed showcasing my graphic design skills and non-digital marketing expertise to my current employer. My final project was well received by leadership and laid the groundwork for a comprehensive integrated marketing communication strategy.

Capstone Visual Examples:

Unitrans 

Web Landing Page 

Magazine Ad