Graduate Program: Integrated Marketing Communications, 2018
Professional Title: Director of Web Marketing at UC Davis Graduate School of Management in Sacramento, California
Capstone Client: UC Davis Graduate School of Management (self-selected)
Capstone Experience: While the experience was challenging, it was rewarding to see the broad foundation of skills and knowledge I built over the course of the program come together for a single client. I particularly enjoyed showcasing my graphic design skills and non-digital marketing expertise to my current employer. My final project was well received by leadership and laid the groundwork for a comprehensive integrated marketing communication strategy.
Capstone Visual Examples: