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Online M.S. in Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.

10 Online Courses

Take courses in Data Visualization and Campaign Metric Assessment and learn tools like Tableau.

Course Descriptions

18 Months

Take a series of 18 courses asynchronously, but alongside a cohort of data-minded colleagues.

Sample Schedules

$24,600 Total Tuition

Spend $24k total versus the $45k average cost of our competitors.

Tuition and Financial Aid

25% Salary Increase

In a recent survey of alumni, more than half said they received 25%+ raises after earning their degrees.

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What is Data Marketing Communications?

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

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Alumnus Ryan Alexander graduated from the Data program in 2021, and is now an associate at Argonne National Laboratory.

Request Information

When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

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Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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Michael Wilson

Meet an Alum

Michael A. Wilson Jr.

"The Data program is small and feels like family. Throughout the program, I was able to speak one-on-one with classmates and truly got to know how they think and how innovative they are. If you are looking to take the next step in marketing, this program is for you."

Learn more about Michael