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Online M.S. in Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.


WVU developed the first online Data Marketing Communications master's degree program in the country and we remain at the forefront of education in this space.

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We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

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We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

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Remember how those industry leaders helped develop the curriculum? It’s on point. And when it’s not, we tweak it so that we’re always one step ahead of the industry.

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It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of data marketers that the industry demands.

Is this Data Marketing Communications right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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What is Data Marketing Communications?

Data-driven marketers analyze big data that is collected through consumer interactions and engagements. Understanding the data you have, the data you can get, and how to organize, analyze, and apply that data to improve marketing efforts is at the heart of data marketing communications. This doesn’t mean data marketers need math-heavy statistical analysis skills, rather they need the ability to interpret the audience and their behavior to develop and adjust integrated marketing strategies, assess metrics, measure productivity, and increase ROI.

As a Data student, you'll learn how to ...

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Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.

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Recognize how metrics and analysis inform marketing communications decision making.

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Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.

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Recognize the roles and implications of law and ethics in marketing communications data.

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Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data


When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment specialist via email at or phone/text at 844-961-3878.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session