Home
Academics
M.S. Data Marketing Communications

A RESOLUTION YOU CAN KEEP

The online M.S. in Data Marketing Communications is completely online and customizable, so you can earn a degree you're passionate about, at a pace you can maintain.

Request Information Apply

Our Master's Program by the Numbers

10

Courses

30

Credits

$24,600

Estimated cost of the master's degree

∞

Infinite career potential

A First-of-its-Kind Degree Developed by Industry Insiders

Perhaps Jonathan Martin, Chief Marketing Officer of Pure Storage articulated the current need in marketing leadership best:

“Today, the primary task of CMOs is to deeply understand customer buying behavior and intent; deeply understand the context of where someone is in their decision journey; be able to predict what they’re most likely primed to do next; and be ready to influence them at the right moment.”

The time for the science-backed CMO has come. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. Today’s marketing professionals need to combine an understanding of technology-driven mediums and sharp analytical skills with traditional marketing creativity.

The Data Marketing Communications degree is designed to do just that. Our program is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market .

100% Online

You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.

Faculty on the Cutting Edge

When you’re venturing into new frontiers, you need pioneers who know the terrain and are expert in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they data marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field. Giving you the value of their knowledge and the gift of their mentorship.

Personalized Attention

We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.

Return on Investment

A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. That’s a lot of bang for your buck. You can spread courses out to pay small amounts as you go. Even though the DMC program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees. Now that’s ROI.

Apply Attend an Information Session

REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.

Follow WVU Marketing Communications

RELATED PROGRAMS

Data Marketing Communications Certificate

M.S. in Integrated Marketing Communications

THE DATA MARKETING COMMUNICATIONS DEGREE PREPARES YOU TO

Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.

Recognize how metrics and analysis inform marketing communications decision making.

Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.

Recognize the roles and implications of law and ethics in marketing communications data.

Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan Schedule a Time to Chat Attend an Info Session

Follow WVU Marketing Communications

Marketing Communications Today Blog

Creating Your 2020 Instagram #Aesthetic

In 2020, Instagram continues to rule as one of the top social media platforms behind giants like Facebook and YouTube. It currently holds the title of being the second-most downloaded free app in the Apple app store. The platform has a huge reach with projections to reach 112.5 million U.S. users in 2020, not including the 89% of users who are outside of the U.S. This means that use of the platform by your company, or for your personal brand, is crucial. It has to be purposeful and strategic.

Read Full Article:

Using Data to Make a Difference

Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for nonprofits, especially for those operating in the public policy arena? We recently interviewed Ann DeFabio Doyle, Vice President of Communications for The Pew Charitable Trusts, a non-partisan, global research and public policy organization in our WVU Marketing Communications Today podcast. Ann and host Susan Jones will discuss how mission-driven nonprofits use data to make a difference in their work and how Pew has created new communications initiatives to reach key audiences.

Read Full Article:

EZ Insider: The Soundtrack of Being a “Second Semester Senior”

As a new year and semester begin, some students will find themselves embarking on the title all college students are striving for – second-semester senior. This title means going out on any random weeknight because “I’m a senior dude” and only writing four pages for your five-page research report because “it’s our last semester, what are they going to do, fail me?” (The answer to that one is yes; they really can fail you).

Read Full Article: