Thank you for your support of the WVU IMC & DMC General Scholarship Fund during WVU’s second annual Day of Giving! Through your generosity, we are able to provide scholarships for our IMC and DMC students.
Perhaps Jonathan Martin, Chief Marketing Officer of Pure Storage articulated the current need in marketing leadership best:
The time for the science-backed CMO has come. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. Today’s marketing professionals need to combine an understanding of technology-driven mediums and sharp analytical skills with traditional marketing creativity.
The Data Marketing Communications degree is designed to do just that. Our program is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market .
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.
When you’re venturing into new frontiers, you need pioneers who know the terrain and are expert in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they data marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field. Giving you the value of their knowledge and the gift of their mentorship.
We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.
A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. That’s a lot of bang for your buck. You can spread courses out to pay small amounts as you go. Even though the DMC program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees. Now that’s ROI.
Apply Attend an Information SessionWhen you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.
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Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.
Email Ryan Schedule a Time to Chat Attend an Info Session
In a small organization, communications and marketing might be the same person or team. As a company grows, marketing and advertising might reside under one leader, while communications reside under another leader. Communications might prioritize public policy, issue management, earned media and brand reputation. Marketing and advertising might be focused on brand awareness, sales revenue, customer relationship management, and conquest sales. How do you stay integrated when you’re matrixed differently and reside in different locations? Whitney Drake, Senior Manager of GM Brand & Story Bureau at General Motors, joins us to answer these questions.
