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Online M.S. in Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.






Salary Increases
reported by 56% of alumni in a recent survey



Total Tuition


WVU developed the first online Data Marketing Communications master's degree program in the country and we remain at the forefront of education in this space.

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We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

Connect with an Instructor
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We’ve got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help. Plus, we have a yearly mentorship program.

Talk to Bre
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In a rapidly changing industry, our curriculum was developed to do the same. Created by industry leaders, courses in the Data program are designed to meet your needs while staying innovative and relevant.

Browse Courses and Sample Schedules
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It’s a world-class program at a reasonable cost that provides you with the connections and the foundation to elevate yourself in the marketing communications world. This $24k degree will position you to be the professional that the industry demands.

Is it worth it for you?

Is this Data Marketing Communications right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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What is Data Marketing Communications?

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

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Michael Wilson

Meet an Alum

Michael A. Wilson Jr., M.S. Data Marketing Communications 2021

"The Data program is small and feels like family. Throughout the program, I was able to speak one-on-one with classmates and truly got to know how they think and how innovative they are. If you are looking to take the next step in marketing, this program is for you."

Learn more about Michael

As a Data student, you'll learn how to ...

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Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.

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Recognize how metrics and analysis inform marketing communications decision making.

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Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.

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Recognize the roles and implications of law and ethics in marketing communications data.

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Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data.

What Industry Should you Work in?

Request Information

When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy of our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment coach via email at or phone at (304) 293-6278.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.

Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session