The time for the science-backed CMO has come. Online shopping, digital advertising,
social media metrics, web analytics, customer relations management
platforms, website user statistics, the data available to marketers
to better understand audience habits and motivations is growing
daily. Today’s marketing professionals need to combine an understanding
of technology-driven mediums and sharp analytical skills with
traditional marketing creativity.
The Data Marketing Communications degree is designed to do just that. Our program
is the nation’s first online master’s degree explicitly focused
on the strategic use of data in marketing communications. We
worked with industry leaders to craft a program where students
acquire the specific skills they need to be successful in today's
You need 10 courses, that’s 30 credits, to earn your M.S. in
Data Marketing Communications. There are zero in-person commitments.
We’ve built in a peer community through our cohort system,
which means you progress through the entire program with the
same group of people going through together. That makes for
a good support system. Students lean on each other virtually
and gather for fun if the opportunity arises.
Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who
know the terrain and are expert in guiding you to the right
outcomes. Our faculty are those pioneers. Not only are they
data marketing practitioners, they are well connected to the
leaders in this industry. Together they bring you the latest
in this constantly evolving field. Giving you the value of
their knowledge and the gift of their mentorship.
We purposefully keep class sizes small (20 students or fewer),
so you can interact as much as you would like with like-minded
faculty and classmates. Moreover, our dedicated advisors will
walk you through anything - enrollment, scheduling, tuition
questions, technical issues, career planning, resume reviews,
what to name your new pet, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors
who are also practitioners, and tuition that is super competitive
and the same no matter where you live. That’s a lot of bang
for your buck. You can spread courses out to pay small amounts
as you go. Even though the Data program is relatively new,
we have already seen graduates earn promotions and raises since
earning their degrees. Now that’s ROI.
Attend an Information Session