Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.
Request Information ApplyAlex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.
WVU developed the first online Data Marketing Communications master's degree program in the country and we remain at the forefront of education in this space.
We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.
Connect with an InstructorWe’ve got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.
Talk to BreIn a rapidly changing industry, our curriculum was developed to do the same. Created by industry leaders, courses in the Data program are designed to meet your needs while staying innovative and relevant.
It’s a world-class program at a reasonable cost that provides you with the connections and the foundation to elevate yourself in the marketing communications world. This $24k degree will position you to be the professional that the industry demands.
Is it worth it for you?
Is this Data Marketing Communications right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application
process.
In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.
Meet an Alum
"The Data program is small and feels like family. Throughout the program, I was able to speak one-on-one with classmates and truly got to know how they think and how innovative they are. If you are looking to take the next step in marketing, this program is for you."
Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.
Recognize how metrics and analysis inform marketing communications decision making.
Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.
Recognize the roles and implications of law and ethics in marketing communications data.
Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data.
When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.
Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.
What we WILL DO with your information:
What we WILL NOT DO with your information:
As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you.
Email Bre Schedule a Time to Chat Attend an Info Session