The time for the science-backed CMO has come. Online shopping, digital advertising,
social media metrics, web analytics, customer relations management platforms,
website user statistics, the data available to marketers to better understand
audience habits and motivations is growing daily. Today’s marketing professionals
need to combine an understanding of technology-driven mediums and sharp
analytical skills with traditional marketing creativity.
The Data Marketing Communications degree is designed to do just that. Our program
is the nation’s first online master’s degree explicitly focused on the
strategic use of data in marketing communications. We worked with industry
leaders to craft a program where students acquire the specific skills
they need to be successful in today's competitive market
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing
Communications. There are zero in-person commitments. We’ve built in
a peer community through our cohort system, which means you progress
through the entire program with the same group of people going through
together. That makes for a good support system. Students lean on each
other virtually and gather for fun if the opportunity arises.
Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who know the
terrain and are expert in guiding you to the right outcomes. Our faculty
are those pioneers. Not only are they data marketing practitioners, they
are well connected to the leaders in this industry. Together they bring
you the latest in this constantly evolving field. Giving you the value
of their knowledge and the gift of their mentorship.
We purposefully keep class sizes small (20 students or fewer), so you can
interact as much as you would like with like-minded faculty and classmates.
Moreover, our dedicated advisors will walk you through anything - enrollment,
scheduling, tuition questions, technical issues, career planning, resume
reviews, what to name your new pet, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors who are
also practitioners, and tuition that is super competitive and the same
no matter where you live. That’s a lot of bang for your buck. You can
spread courses out to pay small amounts as you go. Even though the
Data program is relatively new, we have already seen graduates earn promotions
and raises since earning their degrees. Now that’s ROI.
Attend an Information Session