Skip to main content

Online M.S. in Data Marketing Communications

Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum.

Request Information Apply

A First-of-its-Kind Degree Developed by Industry Insiders

Perhaps Jonathan Martin, Chief Marketing Officer of Pure Storage articulated the current need in marketing leadership best:

“Today, the primary task of CMOs is to deeply understand customer buying behavior and intent; deeply understand the context of where someone is in their decision journey; be able to predict what they’re most likely primed to do next; and be ready to influence them at the right moment.”

The time for the science-backed CMO has come. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. Today’s marketing professionals need to combine an understanding of technology-driven mediums and sharp analytical skills with traditional marketing creativity.

The Data Marketing Communications degree is designed to do just that. Our program is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.

100% Online

You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.

Faculty on the Cutting Edge

When you’re venturing into new frontiers, you need pioneers who know the terrain and are expert in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they data marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field. Giving you the value of their knowledge and the gift of their mentorship.

Personalized Attention

We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.

Return on Investment

A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. That’s a lot of bang for your buck. You can spread courses out to pay small amounts as you go. Even though the Data program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees. Now that’s ROI.

Apply Attend an Information Session

           
           

           
           
           
           


REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.


           
           

           
           
           
           


RELATED PROGRAMS

The Data Marketing Communications master's degree program prepares you to:

Communication Icon


Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.

Decision Icon


Recognize how metrics and analysis inform marketing communications decision making.

Data Icon


Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.

Ethics Icon


Recognize the roles and implications of law and ethics in marketing communications data.

Insights Icon


Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session

Follow WVU Marketing Communications

Marketing Communications Today Blog

The Monstrous World of Healthcare and how Marketers are Changing the Industry

Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

Read Full Article:

[Alumni on the Move] Career Highlights from our Alumni

The marketing communications programs at WVU have aided brilliant and talented people to achieve their dreams and to find success within the industry. As you think about your future career in Marketing Communications and consider advancing your degree, view the success of the WVU Marketing Communications Integrated Marketing Communications alumni.

Read Full Article:

Where's the Beef with Mixed Reality Marketing

Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with Mixed Reality Marketing" on the sub-series, Marketing Horizons.

Read Full Article: