Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum.
Request Information ApplyPerhaps Jonathan Martin, Chief Marketing Officer of Pure Storage articulated the current need in marketing leadership best:
The time for the science-backed CMO has come. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. Today’s marketing professionals need to combine an understanding of technology-driven mediums and sharp analytical skills with traditional marketing creativity.
The Data Marketing Communications degree is designed to do just that. Our program is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.
When you’re venturing into new frontiers, you need pioneers who know the terrain and are expert in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they data marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field. Giving you the value of their knowledge and the gift of their mentorship.
We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.
A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. That’s a lot of bang for your buck. You can spread courses out to pay small amounts as you go. Even though the Data program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees. Now that’s ROI.
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When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
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Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.
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With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020.
On September 23, 2020 the WVU Marketing Communications Online Programs and Enrollment Specialist Ryan Minnigh hosted an " Ask Me Anything" style Twitter chat to answer FAQ's about the online graduate programs. Using the hashtag #wvuimctwitterchat, participants were able to ask any questions they had about the program structure, content, application process and more.
Public Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how young professionals are breaking into the marketing communications industry and adapting during these times. Zane will be discussing how young pros can stand out, contribute to the evolution of traditional ideas of marketing, and overcome obstacles in professional development in the face of COVID-19.