The WVU DMC program is always evolving to meet the needs of our dynamic industry. In light of this, the curriculum requirements are changing in the Fall 2019 semester.
The Master of Science in Data Marketing Communications degree is earned through the successful completion of 10 three-credit courses, totaling 30 credit hours required for graduation.
DMC students complete the program in a cohort, taking classes sequentially.
Students will first complete an introductory course, followed by eight
core courses taken in thematically-paired blocks of two. The pairing of
core courses allows students to study the relationship between quantitative
data and the decisions informed by that data. After completing their core
courses, students will take the capstone course. The program’s capstone
course synthesizes all students have learned into one comprehensive campaign
Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!
Meet Alex McPherson, class of 2016. Alex is now Vice President of Social Insights and Analytics at Methods+Mastery. Alex chose the DMC program to keep up with the ever changing industry of marketing communications. Recognizing the rise of new technology and the importance of understanding how campaigns are measured and assessed, the DMC program offered Alex the ability to learn key skills he needed to stay ahead of the competition.More Alumni Stories
Take a quick skim through LinkedIn for the position title of Marketing Specialist.
You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding...Continue Reading
After graduating with an art history major and working in event coordinating,
Rickie Huffman decided to grow her career with a graduate degree in Integrated
Marketing Communications. Rickie is a perfect example of someone who hoped to
pursue a career that would nurture her creative spirit and her love of innovation.
As the founder of Wax Marketing — an integrated marketing agency based in St. Paul,
Bonnie Harris and her team design and implement
IMC strategies for clients across the United States, focusing primarily
on mid-sized companies in the healthcare, technology, and manufacturing industries.