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Our Master's Program by the Numbers






Estimated cost of the master's degree

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dmc curriculum

Up-to-Date Course Content

The WVU DMC program is always evolving to meet the needs of our dynamic industry. In light of this, the curriculum requirements are changing in the Fall 2019 semester.

The Master of Science in Data Marketing Communications degree is earned through the successful completion of 10 three-credit courses, totaling 30 credit hours required for graduation. 

DMC students complete the program in a cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. After completing their core courses, students will take the capstone course. The program’s capstone course synthesizes all students have learned into one comprehensive campaign project. 

Course Curriculum 



Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!

Applying IMC to Your Career

Meet Alex McPherson, class of 2016. Alex is now Vice President of Social Insights and Analytics at Methods+Mastery. Alex chose the DMC program to keep up with the ever changing industry of marketing communications. Recognizing the rise of new technology and the importance of understanding how campaigns are measured and assessed, the DMC program offered Alex the ability to learn key skills he needed to stay ahead of the competition. 

More Alumni Stories

related courses


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Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.

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Recognize how metrics and analysis inform marketing communications decision making.

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Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.

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Recognize the roles and implications of law and ethics in marketing communications data.

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Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data.

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