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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

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Management

You can pursue the Management specialization as an area of emphasis in the full IMC degree program. By sharpening both management and communication skills, professionals who specialize in Management graduate from the IMC program ready to transform the communication processes of any organization for the better.

The Management Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds to the total cost of the degree.

Management Courses

Financial Statements Analysis

This course provides an overview of the current financial reporting process, including discussion of the respective reporting vehicles, financial statements, and the alternatives available which affect the reporting process.

Legal Environment and Ethics

An overview of the legal system and the legal and ethical issues relevant to business decision-making, planning, and the interface between business, government, and society.

Strategy

This course considers the relationship between the individual firm and the forces of the global economy with market research and strategy and provides analytical tools and frameworks used for identifying and analyzing key strategic issues facing firms today.

Negotiation Strategy

Students will be exposed to the theory and practice of both principled negotiations and position bargaining, extensive role play and technique building exercises for individual and team negotiations, and detailed preparation methods for all types of personal and professional negotiations.

The Management courses prepare you to:

  • Understand how to utilize software tools for the purpose of business decision-making
  • Master the art of individual and team, personal and professional negotiation
  • Intelligently discuss principles of leadership and explore how these principles affect traditional human resource management topics
  • ddress legal and ethical issues relevant to business decision making and planning
  • Utilize leadership best practices in order to motivate and support an organization’s workforce
  • Successfully lead the management of information and technology in business

You should pursue Management if...

You're interested in:

  • Developing leadership and management skills
  • Ethics and legal issues relevant to marketing managers
  • Negotiation and position bargaining
  • Information and technology management
  • Human resource management concepts

Your dream job title is:

  • Promotions Manager
  • Marketing Manager
  • Communications Director
  • Chief Executive Officer
  • Director of Marketing Operations
  • Product Marketing Manager
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