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Online Adjunct Instructor Application

The West Virginia University Reed College of Media invites candidates interested in fully-online adjunct instructor positions to apply through the link below.

Overview of Online Programs

The college currently offers the following programs in a fully-online format:

* Graduate Programs
In addition to the above master's degree programs, the college offers seven graduate certificates and specializations in Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare Marketing, Higher Education Marketing, Integrated Marketing Communications and Public Relations Leadership.

    * Undergraduate Programs

    Undergraduate Major:
    Undergraduate Minors:

    Descriptions for the undergraduate sequences are available online in the WVU Undergraduate Catalog at

    Current and projected online instructional needs are specified below. However, highly qualified candidates are encouraged to apply for any course offered in our programs, including courses that are not specifically identified below (see links above for undergraduate and graduate course listings). Instructional opportunities listed below are non-tenure track adjunct positions that are entirely online.  Relocation is not required.

    Current & Projected Online Teaching Opportunities

    * Graduate Online Course Development + Teaching Opportunities
    Applications to lead the development and instruction of a new course in the following content area(s) are currently being accepted. Candidates must have high-level practitioner experience in leadership roles directly related to the topic area, as well as relevant academic credentials. The ideal candidate will have prior successful experience with online course content design and pedagogy.

      • NEW COURSE - Change Management & Leadership
        • This course will explore change management and the role marketing communicators play in leading change for a brand or organization. Also explores stakeholder management in times of change and the role of leadership in driving change through marketing communications. Students will develop a framework for designing and implementing strategic change initiatives. 
      • NEW COURSE - Nonprofit Fundraising & Philanthropy
        • This course will examine the characteristics of nonprofit organizations, their fundraising needs and what motivates people to participate in philanthropic activities in support of an organization. Key topics include prospect research and identification, campaign planning, solicitation techniques, ethical considerations with fundraising, and grant proposal writing. 

    * Graduate Online Teaching Opportunities
    There is a current need for qualified candidates with high-level industry experience to teach the following course(s):

      • IMC 623 - Global Brand Communication
        • This course examines key strategies needed to develop strong global brands. Students address the importance of understanding local culture in communication and positioning, and explore emerging issues in brand globalization.

      • IMC 634 - Digital Storytelling
        • In this course, students will design a brand for a product or service and express that brand as a video for the Web. This course will provide guidelines for how to create a movie that reaches the desired audience and can be shared via social media.

      • IMC 635 - Visual Information Design
        • Visual Information Design is designed for a general audience – you don’t have to be a designer or an artist in order to benefit from the course content. You will be required to do some analysis of visual communications, however, as well as produce some visuals for assignments. Nothing beyond general computer skills are necessary to complete these assignments.
      Opportunities may become available in the upcoming academic year for qualified candidates with high-level industry experience and an interest in teaching the following graduate online course(s):

        • DMC 661 - Audience Research and Segmentation
          • This course examines how data can be used to break down mass markets into specific, reachable target markets. Students explore demographic data and other key indicators that can inform successful campaigns, and which data best serve the development of unique market segments to support specific marketing communication goals. 
        • DMC 665 - Customer Engagement Ethics and Strategies
          • This course examines contemporary content strategies for engaging customers through channels and the ethical considerations and responsibilities of professional communications. With omnichannel marketing at the center, students will learn to recognize and facilitate customer journeys that provide seamless user experience and paths to action.
        • IMC 616 - Direct and Digital Marketing
          • Acquire the tools to give prospects quick and easy ways join a profitable conversation with you, the marketer. You’ll explore direct and digital marketing from an IMC perspective including database marketing, direct and digital message strategies across multiple media, direct and digital marketing metrics, and the role of direct and digital marketing in IMC campaigns. You’ll learn how to turn suspects into prospects…prospects into customers…and customers into advocates.

      * Undergraduate Online Course Development + Teaching Opportunities
        Applications to lead the development and instruction of a new course in the following content area(s) are currently being accepted. Candidates must have high-level practitioner experience in leadership roles directly related to the topic area, as well as relevant academic credentials. The ideal candidate will have prior successful experience with online course content design and pedagogy.

          • NEW COURSE - ADPR 440 - Destination Promotion
            • This cours e will explore strategies and techniques used to promote destinations as attractive places to visit. The course covers topics such as market research, brand development, advertising, public relations, digital marketing, event management, and crisis communication. Students will learn how to develop and implement effective promotional campaigns that increase destination awareness, attract visitors, and build brand reputation. The goal of the course is to equip students with the knowledge and skills to create and execute successful destination promotion programs that enhance the image and appeal of a destination to potential visitors.
          • NEW COURSE - ADPR 450 - Audience Psychology and Behavior
            • This course is an introduction to the underlying theories and research that influence strategic communication and explain how strategic communication affects audiences. The course will focus on individual-oriented theories in communication, advertising, public relations, psychology and marketing. More specifically, students will be acquainted with a variety of theoretical perspectives in audience perception, learning, memory, attitudes, and behavior.
          • NEW COURSE - IMC 421S - Advertising & PR Audience Insights & Analysis
            • This course focuses on in-depth examination of the multi-faceted world of advertising and public relations research, and the array of complex tools used to produce meaningful results. 
          • UPDATED COURSE - IMC  315 - Strategic Advertising and Public Relations Writing
            • This class provides exposure to and practice in developing the kinds of writing required in advertising and public relations careers.

        * Undergraduate Online Teaching Opportunities
          There is a current need for qualified candidates with high-level industry experience to teach the following course(s):

            • ADPR 438 - B randed Content & Narrative
              • This course provides an introduction into how the role of content is evolving in the modern marketing communications landscape and how to apply different types of content generation to new and traditional channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing communication strategies.

            • ADPR 439 - Strategic Social Media
              • This online majors-only course is an accelerated examination of the social media landscape with a focus on crafting messages and successful case studies related to how social media channels can be strategically used to meet the goals of corporate, non-profit, political and issue-based outreach messaging.

          Opportunities may become available in the upcoming academic year for qualified candidates with high-level industry experience and an interest in teaching the following undergraduate online course(s):

          • Advertising Minor

            • ADV 309 - Advertising & Creativity
              • Examines advertising copy and design concepts. Develop your own advertisements and learn to critically analyze existing ad campaigns.

          • Strategic Social Media Minor

            • JRL 434 - Social Media Campaigns
              • Looks at case studies where social media was used successfully in instances of promotion, outreach and crisis communication.

          Online Adjunct Instructor Application Process & Qualifications


          Online adjunct teaching positions at both the graduate and undergraduate levels strongly prefer candidates that possess a terminal degree (master’s or doctoral) in a closely related discipline, along with significant related professional experience. Candidates that possess a bachelor’s degree in a related discipline along with substantial, highly-specialized industry experience will also be considered.

          Applications open on January 1 of each year and remain open until December 31. Review of applications occurs on an as-needed basis  throughout the year. Qualified candidates may be contacted at any time when an opportunity in his/her expressed interest or professional expertise becomes available. Applications submitted through the online form will remain active only for the calendar year in which they are submitted. If a candidate is not selected in a calendar year, he/she is encouraged to apply in the next calendar year as the instructional needs of the college change from year to year. Salary is established on a per-course basis. These positions are not anticipated to be benefits-eligible.

          Application is highly-competitive, with hundreds of applications being submitted each year (there were 322 applications received in 2022). Applicants are strongly encouraged to identify specific courses of interest that they would be most qualified to teach in their applications/cover letter. 

          Application Process:

          To be considered for online adjunct teaching opportunities, please complete the online application form and attach a single Word or PDF document that contains your 1) cover letter and 2) resume/CV with 3) contact information for two individuals who can provide a recommendation to your potential to teach online. WVU Reed College of Media instructors are engaging, dynamic, and leaders in their respective fields, so please tell us what you will bring into the online classroom to ensure a valuable, interactive learning experience for students.

          Instructor selection is highly-competitive, with hundreds of applications being submitted each year (note that 322 applications were received in 2022). Applicants are strongly encouraged to identify  one or two specific course(s) of interest that you would be most qualified to teach and explain your unique qualifications for the course(s) in your application cover letter. 

          For questions about online adjunct teaching positions in the WVU Reed College of Media or the application process, please contact Assistant Dean of Online Programs, Chad Mezera, at

          Adjunct Instructor Application

          About the West Virginia University and Reed College of Media:

          At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at

          West Virginia University is proud to be an Equal Opportunity employer, and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.