Online Adjunct Instructor Application

• Data Marketing Communications
• Digital Marketing Communications
  
• Integrated Marketing Communications

Undergraduate Major:

• Integrated Marketing Communications
  

Undergraduate Minors:

Current & Projected Online Teaching Opportunities

* Graduate Online Course Development + Teaching Opportunities

Applications to lead the development and instruction of a new course in the following content area(s) are currently being accepted. Candidates must have high-level practitioner experience in leadership roles directly related to the topic area, as well as relevant academic credentials. The ideal candidate will have prior successful experience with online course content design and pedagogy.

• M.S. Integrated Marketing Communications
  

• NEW COURSE - Change Management & Leadership
• This course will explore change management and the role marketing communicators play in leading change for a brand or organization. Also explores stakeholder management in times of change and the role of leadership in driving change through marketing communications. Students will develop a framework for designing and implementing strategic change initiatives. 

• NEW COURSE - Nonprofit Fundraising & Philanthropy
• This course will examine the characteristics of nonprofit organizations, their fundraising needs and what motivates people to participate in philanthropic activities in support of an organization. Key topics include prospect research and identification, campaign planning, solicitation techniques, ethical considerations with fundraising, and grant proposal writing. 

* Graduate Online Teaching Opportunities

There is a current need for qualified candidates with high-level industry experience to teach the following course(s):

• M.S. Integrated Marketing Communications
  

• IMC 623 - Global Brand Communication
  
• This course examines key strategies needed to develop strong global brands. Students address the importance of understanding local culture in communication and positioning, and explore emerging issues in brand globalization.
  
  
• IMC 634 - Digital Storytelling
  
• In this course, students will design a brand for a product or service and express that brand as a video for the Web. This course will provide guidelines for how to create a movie that reaches the desired audience and can be shared via social media.
  
  
• IMC 635 - Visual Information Design
• Visual Information Design is designed for a general audience – you don’t have to be a designer or an artist in order to benefit from the course content. You will be required to do some analysis of visual communications, however, as well as produce some visuals for assignments. Nothing beyond general computer skills are necessary to complete these assignments.

Opportunities may become available in the upcoming academic year for qualified candidates with high-level industry experience and an interest in teaching the following graduate online course(s):

• M.S. Digital Marketing Communication 

• DMC 661 - Audience Research and Segmentation
• This course examines how data can be used to break down mass markets into specific, reachable target markets. Students explore demographic data and other key indicators that can inform successful campaigns, and which data best serve the development of unique market segments to support specific marketing communication goals. 

• DMC 665 - Customer Engagement Ethics and Strategies
• This course examines contemporary content strategies for engaging customers through channels and the ethical considerations and responsibilities of professional communications. With omnichannel marketing at the center, students will learn to recognize and facilitate customer journeys that provide seamless user experience and paths to action.
  

Applications to lead the development and instruction of a new course in the following content area(s) are currently being accepted. Candidates must have high-level practitioner experience in leadership roles directly related to the topic area, as well as relevant academic credentials. The ideal candidate will have prior successful experience with online course content design and pedagogy.

• NEW COURSE - ADPR 450 - Audience Psychology and Behavior
• This course is an introduction to the underlying theories and research that influence strategic communication and explain how strategic communication affects audiences. The course will focus on individual-oriented theories in communication, advertising, public relations, psychology and marketing. More specifically, students will be acquainted with a variety of theoretical perspectives in audience perception, learning, memory, attitudes, and behavior.

• NEW COURSE - IMC 421S - Advertising & PR Audience Insights & Analysis
• This course focuses on in-depth examination of the multi-faceted world of advertising and public relations research, and the array of complex tools used to produce meaningful results. 

• UPDATED COURSE - IMC  315 - Strategic Advertising and Public Relations Writing
• This class provides exposure to and practice in developing the kinds of writing required in advertising and public relations careers.

There is a current need for qualified candidates with high-level industry experience to teach the following course(s):

• ADPR 438 - B randed Content & Narrative
• This course provides an introduction into how the role of content is evolving in the modern marketing communications landscape and how to apply different types of content generation to new and traditional channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing communication strategies.
  
  
• ADPR 439 - Strategic Social Media
• This online majors-only course is an accelerated examination of the social media landscape with a focus on crafting messages and successful case studies related to how social media channels can be strategically used to meet the goals of corporate, non-profit, political and issue-based outreach messaging.

Opportunities may become available in the upcoming academic year for qualified candidates with high-level industry experience and an interest in teaching the following undergraduate online course(s):

• Advertising Minor
  
  
• ADV 309 - Advertising & Creativity
  
• Examines advertising copy and design concepts. Develop your own advertisements and learn to critically analyze existing ad campaigns.
  
  
• Strategic Social Media Minor
  


• JRL 434 - Social Media Campaigns
• Looks at case studies where social media was used successfully in instances of promotion, outreach and crisis communication.