Online Adjunct Instructor Application

• IMC 530 - Sports Marketing
  
• This course explores integrated marketing communications within the sports industry. Students analyze the field's key differentiators, including consumers (fans and participants), endorsements, sponsorships, and consumption and usage patterns.
  

* Undergraduate Online Course Development + Teaching Opportunities

• NEW COURSE - ADPR 450 - Audience Psychology and Behavior
• This course is designed to be an introduction to the underlying theories and research that influence strategic communication and explain how strategic communication affects audiences. The course will focus on individual-oriented theories in communication, advertising, public relations, psychology and marketing. More specifically, students will be acquainted with a variety of theoretical perspectives in audience perception, learning, memory, attitudes, and behavior.

• UPDATED COURSE - IMC 315 - Strategic Advertising and Public Relations Writing
• This class provides exposure to and practice in developing the kinds of writing required in advertising and public relations careers.

* Undergraduate Online Adjunct Opportunities

There is a current need for qualified candidates with high-level industry experience to teach and maintain content as subject matter expert in the following course(s):

• ADPR 403 - Media Planning/Strategy
• Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan.

• ADPR 438 - Branded Content & Narrative
• This course provides an introduction into how the role of content is evolving in the modern marketing communications landscape and how to apply different types of content generation to new and traditional channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing communication strategies.

Opportunities may become available in the upcoming academic year for qualified candidates with high-level industry experience and an interest in teaching and maintaining content as subject matter expert in the following undergraduate online course(s)/sequences:

• Event Planning Minor
  
• PR 436 - Event Planning
• This course offers an exploration of the foundations of event planning including an examination of the uses and purposes of events to clients.
• PR 437 - Event Promotion
  
• This course offers an examination of the issues facing events and the promotional tactics used to ensure they are successful.
• PR 438 - Event Execution
  
• This course offers an application of knowledge of how events operate and an examination of what tactics can lead to success.

• Strategic Social Media Minor
  
• JRL 432 - Social Media Strategy
• This course examines how social media channels can be utilized to meet the goals of corporate, non-profit, political and issue based outreach messaging.
  
• JRL 433 - Social Media Applications
• This course examines how messages can be crafted for maximum success and reach in the social media landscape. Students will explore different methods for monitoring and measurement, explore current trends in social media and examine case studies of successful social media integration across multiple platforms.
  
• JRL 434 - Social Media Campaigns
• This course examines case studies where social media was used successfully in instances of promotion, outreach and crisis communication.
  

Online Adjunct Instructor Application Process & Qualifications

Qualifications:
Online adjunct teaching positions strongly prefer candidates who possess a terminal degree (master’s or doctoral) in a closely related discipline, along with significant related professional experience. Candidates who possess a bachelor’s degree in a related discipline along with substantial, highly-specialized industry experience will also be considered.

Tips for Success: Application for online adjunct positions is extremely competitive , with hundreds of applications submitted and reviewed each year (note that there were 671 applications received and reviewed in 2023). To be most competitive, applicants are strongly encouraged to include a brief but thoughtful cover letter that clearly identifies their specific teaching interest (including specific courses/subjects for which they are applying to teach), why they would be most qualified to teach those courses/subjects (based on practitioner experience and academic credentials), and their motivation/purpose for pursuing an online adjunct teaching assignment with the WVU Reed College of Media. Additionally, candidates interested in being considered to develop and teach a new professional certificate through our microcredential initiative are strongly encouraged to include a brief description of a possible non-credit course(s) they would be interested and uniquely qualified to develop.

Review of applications occurs on an ongoing basis throughout the year. Qualified candidates may be contacted for an interview at any time during the application year when a possible course opportunity in his/her expressed interest or professional area becomes available. Unfortunately, due to the sheer volume of applications, only those candidates selected for an interview will be contacted. Applications submitted through the online form will remain active only for the calendar year in which they are submitted. Compensation is established on a per-course schedule and is variable based on course enrollment. Adjunct positions are not benefits eligible.

Candidates that are not selected for an interview or are interviewed but not selected for a course in the calendar year in which they applied are encouraged to reapply in any subsequent calendar year as enrollment patterns and the instructional needs of the college change from year to year.

For questions about online adjunct teaching positions in the WVU College of Creative Arts and Media, please contact the Assistant Dean of Online Programs, Chad Mezera, at chad.mezera@mail.wvu.edu.

Required Application Materials:

To be considered for online adjunct teaching opportunities, please complete the online application form and attach a single Word or PDF document that contains your 1) cover letter and 2) resume/CV. In your cover letter, be sure to connect your professional experience and teaching strengths/experience as it relates to the courses you are applying to teach at WVU. As a student-focused, practitioner-oriented academic program, we seek dynamic instructors who actively engage with students and are leaders in their respective fields, so please tell us what you will bring into the online classroom to ensure a valuable, interactive learning experience for your students.

About the West Virginia University and Reed College of Media:

At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at https://talentandculture.wvu.edu/.

West Virginia University is proud to be an Equal Opportunity employer, and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.