IMC: Data Marketing Communications
In addition to the full master's degree in Data Marketing Communications, there are two ways to pursue the Data specialization: as an area of emphasis in the full IMC degree program, or as a four-course graduate certificate. Both options prepare you for careers that use data as part of a greater integrated marketing communications strategy. You will use a data-driven approach to bridge the gap between communicators and data scientists and you'll be equipped to implement and refine strategic marketing communications activities.
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