IMC: Higher Education Marketing

There are two ways to pursue the Higher Education Marketing specialization: as an area of emphasis in the full IMC degree program, or as a four-course graduate certificate. Both options prepare you for careers utilizing integrated marketing communications strategies for student recruitment and institutional branding initiatives. This specialization equips students with the skills and knowledge needed to develop strong integrated marketing communications campaigns that are rooted in data and analysis.

Request Information

You should pursue Higher Education Marketing if...

You're interested in:

Marketing content and strategies for higher education
Enrollment management and marketing
Student recruitment and engagement tactics
Branding and social media for higher education

Your dream job title is:

VP of Enrollment Marketing
Director of Student Recruitment
Communications Director
Director of Enrollment
Director of Marketing
Social Media Marketing Manager
Marketing Manager
Media Relations and Content Specialist
Digital Content Manager
Publications Director
Content Strategist

You're looking for:

A master's degree program – Creative Strategy is an optional area of emphasis in our renowned online IMC master's degree program.
A graduate certificate – take the four online Creative Strategy courses to earn a graduate certificate (transfer these into the full M.S. IMC program anytime!).

Compare AOE vs. Certificate

Is Higher Education Marketing right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

Complete the Request Info Form

Higher ed marketing Courses

IMC 639: Content Marketing

This course explores how the role of content is evolving in the modern marketing landscape and how to apply different types of content generation to new and traditional marketing channels.

Learn More

IMC 641: Social Media and Marketing

This course examines the latest strategies for monitoring and engaging consumers in social media from a marketing perspective.

Learn More

IMC 647: Higher Education Marketing

Examine the role of marketing in American higher education in an ever-increasing competitive landscape, including the role of market analysis, audience segmentation, value messaging, marketing mix and budget and ROI assessment.

Learn More

IMC 622: Multicultural Marketing

Learn about cultural sensitivity and prepare to promote products and services to a diverse marketplace within the U.S. The course focuses on racial/ethnic groups in the U.S. and LGBTQ+ markets.

Learn More

or IMC 645: Diversity and Inclusion in IMC

Focus on the practical application of diversity and inclusion and their impact on marketing and communications brand strategy to diverse consumers and audiences.

Learn More

The Higher Education Marketing courses prepare you to:

Demonstrate how to target specific markets through social media campaigns
Define ethical marketing in a multicultural society and create a strong multicultural IMC campaign
Define federal guidelines associated with social media channels and networks

Research target markets, and gain an understanding of cross cultural marketing communications to develop branding strategies that speak to consumers from around the world
Develop a comprehensive social media IMC campaign for higher education, estimate ROI for social media and explain how to track social media metrics

Recognize strategies involved with creating strong content for marketing and develop content for higher education IMC campaigns
Describe how to utilize technology in content creation
Define the difference between owned, earned and paid media and demonstrate how to write for each

Request Information

When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

Having trouble with our form? Try our alternate version.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

Email Us Schedule a Time to Chat Attend an Info Session