There are two ways to pursue the PR Leadership specialization: as an area of emphasis in the full IMC degree program, or as a four-course graduate certificate. Both options prepare you to lead a company's public relations department or run your own PR firm. Students are exposed to coursework that provides practical knowledge, data-minded analysis and hands-on experience in both client- and agency-related public relations.
Request InformationA master's degree program – Creative Strategy is an optional area of emphasis in our renowned online IMC master's degree program.
A graduate certificate – take the four online Creative Strategy courses to earn a graduate certificate (transfer these into the full M.S. IMC program anytime!).
Is Public Relations Leadership right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application
process.
This course provides practical knowledge and hands-on experience in public relations from both the client and agency perspective. Students develop and produce PR tools and tactics including press releases, public service announcements, crisis communication plans, speeches, newsletters, and special events for a chosen client.
Learn MoreApply theory and case study analysis to gain the expertise and confidence required to maneuver through myriad potential crisis situations that today’s organizations and individuals encounter.
Learn MoreThis course addresses the important roles that internal communications and branding play in a company’s successful operation by examining internal communications strategies and implementation, the use of consistent messaging and company-to-employee crisis communication.
Learn MoreExamine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.
Learn MoreWhen you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.
And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
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We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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