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ACADEMICS

Timely, future-focused online programs that fit your career-advancement goals and your schedule.

Our Programs by the Numbers


3

30-Credit Degree Programs

7

12-Credit Certificates

$2,460

Per 3-Credit Course

Choosing between Data, Digital or IMC

Data Marketing Communications

A first of its kind degree that helps you understand how to create data-driven, measurable marketing communications campaigns.

Structured to be completed in 1.5 years.

Complete through a cohort system, meaning you progress through the entire program with the same group of people.

Courses focus on using data-driven marketing through audience segmentation, data visualization, programmatic media buying and more.

Explore the M.S. in Data Marketing

Digital Marketing Communications

An accelerated degree structured to be completed in 1 year.

Complete through a cohort system, meaning you progress through the entire program with the same group of people.

Understand the digital media consumer to make sure you’re getting the right messages to the right people in the right places.

The curriculum is focused on applications, technology, content, production, strategy and campaign planning.

Explore the M.S. in Digital Marketing

Integrated Marketing Communications

Completely flexible. Complete the degree in as fast as 1.5 years or spread it out. It’s your degree, on your time.

The degree is customizable with 30+ electives to choose from.

Specialize in topics such as public relations, creative strategy, digital and social media, and more.

Core and specialty courses focus on integrating all aspects of marketing into an integrated approach.

Explore the M.S. in IMC


WVU offer three completely online marketing communications graduate degrees, as well as numerous certificates. If you’re looking to advance in your career, a master’s degree will get you there. If you are looking for a way to diversify your skills and unsure on committing to a full degree, our specialized graduate certificates will help you stay on top of the latest marketing communications trends in only four courses.

100% online graduate degrees

Data Marketing Communications

Data Marketing Communications

Become an industry leader with the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Our innovative curriculum includes topics like website analytics, digital buy metrics, social media performance and consumer buying habits. Students will learn to interpret and leverage the volumes of data available to us today to develop high-performing marketing campaigns that advance company objectives and improve the bottom line.

Explore the Data Program
Digital Marketing Communications

Digital Marketing Communications

The accelerated, one-year online master's degree in Digital Marketing Communications gives you the strategy, skills and certifications (think Google Tag Manager and Facebook Blueprint!) to be a successful insight-driven storyteller in a world that thrives more and more on digital media. Learn how to use existing and emerging media to get the right messages to the right people in the right places.

Explore the Digital Program
IMC

Integrated Marketing Communications

With a flexible, 10 courses (30 credits) curriculum, the online WVU IMC program allows you to earn graduate-level education on your time, wherever life takes you. Tailor marketing communications skills to fit your needs, fill a marketing void at your company, be an expert in digital and social media, specialize in healthcare marketing and more with 25 electives+ and several specializations to choose from.

Explore the IMC Program

           
           

           
           
           
           


REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.


           
           

           
           
           
           



timely online graduate certificates

Our specialized certificates are a perfect way for IMC alumni to continue their education and stay on top of the latest marketing communications trends. Certificate programs are 12 credits (4 courses) and can be started in the early fall, early spring or summer session.

Creative Strategy

Creative Strategy

In an oversaturated media environment, brands need to utilize creative thinking to stand out and break through the noise. The Creative Strategy certificate answers industry demands for professionals who can clearly define a brand image, voice and develop creative marketing communications tactics that fit brand ideals and effectively position a brand for success.

Data Marketing Communications

Data Marketing Communications

The demand for data-driven strategies has emerged as an essential part of any effective marketing communications plan. Data-backed insights lead to successful campaigns as they are created based on factual evidence about consumer behaviors, marketplace trends and message effectiveness. The Data Marketing Communications certificate provides individuals with the knowledge and skills required to effectively fill highly demanded data-driven roles.

Digital and Social Media

Digital and Social Media

In a world where consumers are spending a majority of their time online, understanding best practices to reach these technologically-savvy consumers is crucial to any marketing communications strategy. The Digital and Social Media certificate provides students with the knowledge to plan, execute and evaluate effective campaigns using digital and social media platforms independently or as part of a larger IMC strategy.

Health Care Communications

Healthcare Communications

Specialized industries like healthcare require niche skills in order to be able to effectively communicate high-level information to the general public effectively. The Healthcare Communication certificate provides students with the skills and knowledge to effectively apply cutting-edge IMC tactics in a niche field.

Higher Education Marketing

Higher Education Marketing

In an industry saturated by options, higher education institutions reply on creative marketing and strategic storytelling to stand out. The Higher Education Marketing certificate provides the knowledge they need to reach a diverse audience and launch a cohesive campaign.

IMC

IMC

In a connected world, a cohesive brand image across all channels is crucial to earn consumers trust. The Integrated Marketing Communications certificate provides students insight into the trends of today’s field and tactical skills to improve brand reach. Students will learn how to launch industry leading campaigns with strong messaging.

Public Relations Leadership

Public Relations Leadership

Public relations play a major role in the success of all industries. Students who pursue the Public Relations Leadership certificate will learn how to position communications as a crucial part of executive operations, as well as effectively manage communications efforts across all audiences.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session