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Timely, future-focused online programs that fit your career-advancement goals and your schedule.

IMC or DMC Degree?

Integrated Marketing Communications

The right degree if you:

Want a well-rounded integrated marketing communications degree with the ability to specialize in one or more specific areas of interest.

Work in an organization that needs a versatile manager with a broad knowledge of integrated marketing communications.

Want to fill a specific marketing communications void in your organization by offering a solid integrated marketing communications foundation along with focused expertise.

Aren’t sure what your strengths or interests are in marketing communications or have a variety of strengths that you want to combine to customize your skill set and degree.

Recently graduated with a bachelor’s and want to get a master’s in communications that gives you the flexibility to shape your career in a variety of directions.

Are looking for an online marketing communications program that lets you tailor your course load to balance your time with other responsibilities by taking as many, or as few, classes as you need during a given period.

Explore the IMC M.S.

Data Marketing Communications

The right degree if you:

Are a seasoned marketing communications professional who wants to stay on the cutting-edge of the profession by understanding how to strategically leverage the volumes of marketing data available to us today.

Have an eye on a Chief Marketing Officer position that needs to demonstrate measurable, data-driven results to C-suite counterparts.

Love and can interpret data and want to be in a position to use that knowledge to build data-driven campaigns that increase an organization’s bottom line objectives.

Don’t necessarily like number crunching, but understand the strategic potential of the results and want to be able to turn those into data-driven, measurable marketing communications campaigns.

Are a digital native who thrives on the constantly changing technological landscape and its potential to improve an organization’s brand, consumer reach, customer engagement, and bottom line.

Are looking for an online marketing communications program through which to build in-demand skills and connections with like-minded data-driven marketers.

Explore the DMC M.S.

Our Programs by the Numbers


30-Credit Degree Programs


15-Credit Certificates


Per 3-Credit Course



Integrated Marketing Communications

With a flexible, 10-course (30-credit) curriculum, the online WVU IMC program allows you to earn graduate level education on your time, wherever life takes you. Tailor marketing communications skills to fit your needs, fill a marketing void at your company, be an expert in digital and social media, specialize in healthcare marketing and more with 25 electives+ and several specializations to chose from. 

Explore the IMC M.S.

Data Marketing Communications

Become an industry leader with the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Our innovative curriculum includes topics like website analytics, digital buy metrics, social media performance, consumer buying habits. Students will learn to interpret and leverage the volumes of data available to us today to develop high-performing marketing campaigns that advance company objectives and improve the bottom line.

Explore the DMC M.S.


When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

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timely online graduate certificates

Our specialized certificates are a perfect way for IMC alumni to continue their education and stay on top of the latest marketing communications trends. Certificate programs are 15 credits (5 courses) and can be started in the early fall, early spring or summer session.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session