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DEGREES & CERTIFICATES

Stay ahead of the changing marketing communications landscape with a fully online, flexible master’s degree in Data, Digital or Integrated Marketing Communications.

Explore the M.S. Data Program
Explore the M.S. Digital Program
Explore the M.S. IMC Program

Each master's degree program includes:

10

Courses

30

Total Credit Hours

$24,600

Total Tuition

Which program is right for you?


Data Marketing Communications

Digital Marketing Communications

Integrated Marketing Communications

Completion Time 18 months 12- and 18-month options Flexible schedule options
Fully Online Delivery
Cohorts

(same classmates throughout program)


Differentiator Tell stories based on data. Built-in certifications from Google, Facebook, etc. Seven optional specializations
Description Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.  Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.
This degree is perfect for: Problem solvers, high-income seekers, creatives, analyzers Social media natives, tech embracers, extroverts, content generators Strategic thinkers, management material, marcom generalists, IMC niche seekers

Take our quiz to see which alumni you relate to.

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Request Information

When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment coach via email at breanne.ford@mail.wvu.edu or phone at (304) 293-6278.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.
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Graduate Certificates

Our specialized certificates are a perfect way to continue your education and stay on top of the latest marketing communications trends. Certificate programs are 12 credits (4 courses) and can be started in the early fall, early spring or summer session.

Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. Plus, I can send you an application fee waiver if you meet with me. 

Email Bre   Schedule a Time to Chat   Attend an Info Session