Graduate Certificates
WVU's four-course Marketing Communications Graduate Certificates allow you to gain expertise within a specific industry area. Fill a knowledge gap in your company or move into an area of interest to you.
Graduate Certificate Options
Each graduate certificate program consists of four fully online, asynchronous courses at a rate of $2,448 per course. A bachelor's degree is required, and a certificate is a perfect way to experience graduate education before fully committing to a master's degree. Credits you earn may be applied to our nationally renowned10-course M.S. in Integrated Marketing Communications program if you decide to transition into that program.
Creative Strategy
Whether you love content creation, visual art or both, this graduate certificate will help you develop the skills needed to deliver great content to a variety of consumers.
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Data Marketing Communications
Learn to use a data-driven approach to bridge the gap between communicators and data scientists and implement and refine strategic marketing communications activities.
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Digital and Social Media
From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, learn the skills needed to thrive as a digital and social media specialist.
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Healthcare Communications
The healthcare field is an ever-changing and competitive industry - learn best practices for developing healthcare communication campaigns using integrated marketing strategies.
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Higher Education Marketing
Learn how to utilize integrated marketing communications strategies for student recruitment and institutional branding initiatives. Develop IMC campaigns that are rooted in data and analysis.
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Integrated Marketing Communications
Get a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. Learn new skills and polish old ones in this rapidly changing field.
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Public Relations Leadership
Be prepared to lead a company's public relations department or run your own PR firm. Gain practical knowledge, learn data-minded analysis and get hands-on experience in both client- and agency-related public relations.
Read More: Public Relations LeadershipGraduate certificate programs are considered "non-degree-seeking" and do not qualify for financial aid. However, if you transition into a full master's degree program, you may apply for financial aid at that time. Additionally, graduates of our IMC, Data and Digital master's degree programs can take courses at a reduced rate.
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