Skip to main content

The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Graduate Certificates

WVU's four-course Marketing Communications Graduate Certificates allow you to gain expertise within a specific industry area. Fill a knowledge gap in your company or move into an area of interest to you.

Graduate Certificate Options

Each graduate certificate program consists of four fully online, asynchronous courses at a rate of $2,460 per course. A bachelor's degree is required, and a certificate is a perfect way to experience graduate education before fully committing to a master's degree. Credits you earn may be applied to our nationally renowned10-course M.S. in Integrated Marketing Communications program if you decide to transition into that program.

Creative Strategy

Whether you love content creation, visual art or both, this graduate certificate will help you develop the skills needed to deliver great content to a variety of consumers.

Read More: Creative Strategy

Data Marketing Communications

Learn to use a data-driven approach to bridge the gap between communicators and data scientists and implement and refine strategic marketing communications activities.

Read More: Data Marketing Communications

Digital and Social Media

From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, learn the skills needed to thrive as a digital and social media specialist.

Read More: Digital and Social Media

Healthcare Communications

The healthcare field is an ever-changing and competitive industry - learn best practices for developing healthcare communication campaigns using integrated marketing strategies.

Read More: Healthcare Communications

Higher Education Marketing

Learn how to utilize integrated marketing communications strategies for student recruitment and institutional branding initiatives. Develop IMC campaigns that are rooted in data and analysis.

Read More: Higher Education Marketing

Integrated Marketing Communications

Get a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. Learn new skills and polish old ones in this rapidly changing field.

Read More: Integrated Marketing Communications

Public Relations Leadership

Be prepared to lead a company's public relations department or run your own PR firm. Gain practical knowledge, learn data-minded analysis and get hands-on experience in both client- and agency-related public relations.

Read More: Public Relations Leadership

Graduate certificate programs are considered "not-degree-seeking" and do not qualify for financial aid. However, if you transition into a full master's degree program, you may apply for financial aid at that time. Additionally, graduates of our IMC, Data and Digital master's degree programs can take courses at a reduced rate.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

Contact an Individual

Looking for someone specific?

Meet the Team

Or Attend an Info Session

Online Info Session

Request Information

Having trouble with our form? Try our alternate version.