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Online M.S. in Digital Marketing Communications

Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences. 

Request Information Application Requirements

Erin Robinson graduated with her master's degree from the WVU Reed College of Media in 2022 and owns her own marketing and design business.

10 Online Courses

You'll take 10 fully online asynchronous  courses and there are zero in-person commitments.

Course Descriptions

Built-In Certifications

Certifications from industry leaders like Google and HubSpot are built into the curriculum.

See all Certifications

One-Year Option

Customize your schedule to finish quickly or spread courses out to balance life, family and work.

Sample Schedules

$24,600 Total Tuition

Spend $24k total versus the $45k average cost of our competitors.

Tuition and Financial Aid

What is Digital Marketing Communications?

Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.

Request a Free Viewbook

Alumnus Maxwell Shavers graduated from the Digital program in 2021, and is now a digital marketing and social media manager at Station8.

Request Information

When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

Having trouble with our form? Try our alternate version.

Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session
Jai-Leen James

Meet an Alum

Jai-Leen James

"This program has already taught me skills needed to excel in my profession. I was recently promoted to a larger, regional role, and I believe that my implementation of the skills I've learned thus far as a Digital Marketing Communications student contributed to that achievement."

Learn more about Jai-Leen