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M.S. Digital Marketing Communications

Online M.S. in Digital Marketing Communications

Everything is moving online. Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

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Sukhi Sahni, senior vice president and head of brand communications at Wells Fargo, is a graduate of the WVU Reed College of Media who serves in an advisory capacity, providing guidance on new programs and courses. She also mentors current students.

CHOOSE WVU

WVU developed some of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space.

Certifications and Curriculum

We’re always adapting curriculum to align with the industry, and certifications from platforms like Google, Facebook and Hootsuite are built-in to the coursework.

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Expertise

Our faculty are industry leaders from across the country who helped to develop the curriculum — and they’ll be part of your network well beyond graduation.

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Support

We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help. Plus, we have a yearly mentorship program.

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Value

It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of data marketers that the industry demands.

Is it worth it for you?

Is Digital Marketing Communications right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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What is Digital Marketing Communications?

Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.

Why WVU Digital?

Meet an Alum

Jai-Leen James, M.S. Digital Marketing Communications 2021

"This program has already taught me skills needed to excel in my profession. I was recently promoted to a larger, regional role, and I believe that my implementation of the skills I've learned thus far as a Digital Marketing Communications student contributed to that achievement.

Learn more about Jai-Leen

As a Digital student, you'll learn how to ...

Identify how individuals are using digital media for entertainment, word of mouth, community building and how information spreads.

Evaluate the importance of digital media and how it is reshaping the communications world.

Assess how companies are using digital media for marketing purposes.

Understand a vast array of digital media terms and technologies, and recognize the changing codes of practice, ethical and legal issues regarding digital media.

Develop basic video editing skills and produce an original short marketing video using digital production, audio integration and editing techniques.

Devise a comprehensive digital media marketing strategy, plan, budget and schedule.

Take our quiz to see which alumni relate to

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Request Information

When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
We'll mail you a free copy our program view book, which provides additional details on programs and college.
If you have any questions about any of the content we send you, contact our enrollment coach via email at breanne.ford@mail.wvu.edu or phone at (304) 293-6278.

What we WILL NOT DO with your information:

We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
We will NEVER sell or share your information with any other college, program or organization.

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Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you.

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