Skip to main content
West Virginia University Marketing Communications
Reed College of Media
Apply Request Info

ONLINE M.S. IN DIGITAL MARKETING COMMUNICATIONS

Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum. 

Request Information Apply

An Accelerated Online Marketing Degree Focused on What's Coming Next

You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year.

Completed in one year, completely online.

You need 10 courses (that’s 30 credits) to earn your Master of Science in Digital Marketing Communications. There are zero in-person commitments and the structured, accelerated program ensures that you're able to finish in one year. The Digital program is cohort-based, meaning you progress through the ten courses with the same group of people. That makes for a good support system.

Built-in certifications.

Employers want to know that you have both the strategy and the skill.  Certifications from major platforms like Google and Facebook are built in to the Digital curriculum.  It's an added layer of proof that you have the skills to execute a digital marketing strategy.

Pioneering faculty.

When you’re exploring ideas, technologies and media that don't even exist yet, you need pioneers who know the terrain and are experts in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they digital marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field, giving you the value of their knowledge and the gift of their mentorship.

Unbeatable value.

At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live and the career possibilities are ever-expanding. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all other occupations. And the built-in certifications are an added value.


Attend an Information Session

REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.

Our Alumni Go Far

Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!

Mel Wilson

Meet Mel Wilson, IMC class of 2014. Mel is the Digital Marketing Strategy Manager for the University of Pittsburgh Medical Center. "Digital marketing is a constantly evolving field, and my master's degree education gave me my first glimpse at that concept. Having to adapt processes on the fly to keep up with Google’s algorithm, and more, made me feel that the edge that I was seeking by finishing a master’s degree had absolutely paid off. It’s no secret that digital experts are more in demand than ever before; that said, having my master’s degree has truly helped to set me apart and qualify me at a higher level than other candidates."

RELATED PROGRAMS

M.S. Integrated Marketing Communications

M.S. in Integrated Marketing Communications

M.S. Data Marketing Communications

M.S. in Data Marketing Communications

Digital and Social Media Certificate

Digital and Social Media Certificate

The Digital Marketing Communications master's degree prepares you to:

Communication Icon


Identify how individuals are using digital media for entertainment, word of mouth, community building and how information spreads.

World Icon


Evaluate the importance of digital media and how it is reshaping the communications world.

Data Icon


Assess how companies are using digital media for marketing purposes.

Ethics Icon


Understand a vast array of digital media terms and technologies, and recognize the changing codes of practice, ethical and legal issues regarding digital media.

Video Icon


Develop basic video editing skills and produce an original short marketing video using digital production, audio integration and editing techniques.

Schedule Icon


Devise a comprehensive digital media marketing strategy, plan, budget and schedule.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session

Follow WVU Marketing Communications

Podcast Icon
Twitter
YouTube
Instagram
Linkedin
Facebook

MARKETING COMMUNICATIONS TODAY

The New Normal: Advocacy Communications in the Midst of a Global Pandemic

In just a few weeks, the global pandemic has had immeasurable impacts on healthcare, economic and communications. Social distancing to flatten the curve of infected people needing testing and care has led to across-the-board cancellations and postponements of in-person meetings and events communicators and advocates rely on heavily. The coronavirus has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.

Read Full Article:

EZ Insider: The Soundtrack to Your First Work-From-Home Conference Call

In today’s climate, I am more grateful than ever to be in an industry that allows a great deal of flexibility with working from home — and of course, taking my courses online which luckily required no transition being an IMC student. I have had the opportunity to take part in a number of remote opportunities with remote internships and remote teamwork through the National Committee for Public Relations Student Society of America and I am well aware that it is not always a flawless process. 

Read Full Article:

Alumna Alexa Yaksich Uses her Passion and Skills on a Rebranding Project for Federated Hermes, Inc.

In my last year of grad school, I had a course that covered a pretty big topic: rebranding. I remember sitting at my desk reading articles on eCampus about major companies that have rebranded in the past and thinking, “How cool is this?” It was amazing to me how these companies we studied have successfully rebranded their entire identity – because this didn’t seem like an easy task. I was early on in my career and wasn’t sure if I would ever come across this, but loved learning about it.

Read Full Article: