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Request Information ApplyYou've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year.
You need 10 courses (that’s 30 credits) to earn your Master of Science in Digital Marketing Communications. There are zero in-person commitments and the structured, accelerated program ensures that you're able to finish in one year. The Digital program is cohort-based, meaning you progress through the ten courses with the same group of people. That makes for a good support system.
Employers want to know that you have both the strategy and the skill. Certifications from major platforms like Google and Facebook are built in to the Digital curriculum. It's an added layer of proof that you have the skills to execute a digital marketing strategy.
When you’re exploring ideas, technologies and media that don't even exist yet, you need pioneers who know the terrain and are experts in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they digital marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field, giving you the value of their knowledge and the gift of their mentorship.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live and the career possibilities are ever-expanding. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all other occupations. And the built-in certifications are an added value.
When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
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Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!
Meet Mel Wilson, IMC class of 2014. Mel is the Digital Marketing Strategy Manager for the University of Pittsburgh Medical Center. "Digital marketing is a constantly evolving field, and my master's degree education gave me my first glimpse at that concept. Having to adapt processes on the fly to keep up with Google’s algorithm, and more, made me feel that the edge that I was seeking by finishing a master’s degree had absolutely paid off. It’s no secret that digital experts are more in demand than ever before; that said, having my master’s degree has truly helped to set me apart and qualify me at a higher level than other candidates."
Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.
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With the COVID-19 pandemic postponing and cancelling many of my summer plans, which typically consist of traveling, concerts and outdoor festivals, I have joined the 51% of Americans who have reported a massive increase in social media use. While I have been on Twitter, Snapchat, Facebook and Instagram for a years now, I am now part officially part of the TikTok community.
Rex Repass, a native West Virginian, is President of Research America Inc. In this blog and podcast, Rex tells us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S.
What is the role of digital marketing communications and digital strategies in political campaigns?