Introduction to Digital Marketing Communications (IMC 640) provides an overview of digital media, the latest methods for collecting, creating and disseminating persuasive messages, and ethical considerations and responsibilities. Focuses on the evolution of digital media and the ways they are used in entertainment, information-gathering and community-building.
Upon completing the course, you will complete the following certifications:
- Google Analytics for Beginners Certification
- Advanced Google Analytics Certification
- Google Analytics Individual Qualification