Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.
Request Information Application RequirementsYou'll take 10 fully online asynchronous courses and there are zero in-person commitments. Plus, you can customize your schedule to finish quickly (one-year option) or spread courses out to balance life, family and work.
Courses SchedulesCertifications from industry leaders like Google and HubSpot are built into the curriculum.
See All CertificationsWVU's Digital faculty are leading teams at major agencies and for national clients. They understand the importance of a digital strategy and how to implement one because they do it every day.
Meet the InstructorsSpend $25.k total versus the $46k average cost of our competitors.
Is it worth it?Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the consumer insights they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
Lila Caldwell
(304) 293-6278
Looking for someone specific?
To request more information about one of our Marketing Communications programs:
For a master's degree, select MASTERS in the Program Level dropdown and then choose your Program of Interest: DATA MARKETING COMMUNICATIONS, DIGITAL MARKETING COMMUNICATIONS or INTEGRATED MARKETING COMMUNICATIONS.
Choose GRADUATE CERTIFICATE in the Program Level dropdown for information on one of our certificate programs.
Choose BACHELORS in the Program Level dropdown for information about the INTEGRATED MARKETING COMMUNICATIONS, BS.
98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's M.S. Digital Marketing Communications degree will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.
For Adam Payne, Digital Marketing Communications ‘22, grad school was never part of the plan. While getting his undergraduate degree in journalism in the Reed School of Media and Communications, Covid-19 hit and changed his plans. After some input from other students and professors, Adam took the leap.
“If someone is interested in the program, I would definitely just tell them that it is as flexible as you want it to be and as accommodating. I think what's really great about it is there was such a diversity of people in my courses ... I think the program is really designed to help as many people as possible because you don't have to be sitting in a classroom the whole time to get it done.”
— Adam Payne, Class of 2022
Hear from our students. Learn from their experiences. This is My Marcom Story.
It really meant a lot to have the support, even though it's an online program and there's a lot of people we haven't interacted with in person. You just felt the love and support there. Knowing that you're a mountaineer for life, I think that that's really what makes the program wonderful.
Digital Marketing and Communications Specialist ARDEX Americas
I think the program is really designed to help as many people as possible because you don't have to be sitting in a classroom the whole time to get it done.
Editor In Chief & Co-Founder YNST Magazine
It’s a challenge, but it’s a good challenge. It’s preparing me for something huge… It makes me more marketable as a marketer.
Morning and Afternoon News Anchor/Webmaster/Assignment Editor/Producer WOAY-TV
Meet more students and alumni as part of My Marcom Story.
WVU's M.S. Digital Marketing Communications program gives you the strategy and the skills to be the best in this growing field. Our faculty are leading teams at major agencies and for national clients, bringing their knowledge of digital strategy and how to implement it to your virtual classroom.
We continually update our course content to keep pace with the needs of professionals in this fast-changing industry.
We’ve added exciting new courses to expand your skills, including AI in Digital Marketing, Content Creation in Digital Marketing, Influencer Marketing, and Personal Branding and Digital Portfolio. These courses are designed to keep you ahead of the curve and mastering the fast-paced world of digital marketing.
Be certified in Google Analytics 4, Graphic Design Essentials, HubSpot, SEMrush and more! It's an added layer of proof that you have the skills to execute a digital marketing strategy.
This 10-course program is carefully structured to equip you with the skills and knowledge you need to succeed in today’s fast-moving digital marketing world, while accelerating your career growth and opening doors to new opportunities.
Work with our professional advisor to create a schedule that allows you to balance a career and family life. And know, you can change your schedule as needed. Plus, there is a one-year option.
Digital Marketing Communications is one of the most rapidly growing industries as technology (think AI) continues to evolve and thrive. Gain knowledge in search engine optimization, display marketing, social media marketing and grow with this industry.
Schedule a time to chat with our Admissions team. They are here to answer any questions you have!
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