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Chad Mezera

Assistant Dean of Online Programs

Chad Mezera is the Assistant Dean of Online Programs for the Reed College of Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team.

Currently, the college offers master’s degree programs in Integrated Marketing Communications (IMC), Data Marketing Communications and Digital Marketing Communications, as well as graduate certificate programs in IMC, DMC, Digital & Social Media, Public Relations Leadership, Creative Strategy, Healthcare Marketing, and Higher Education Marketing. He also oversees the College’s undergraduate online courses, including minors in Advertising, Entertainment Media, Event Planning, Health Promotion, Public Relations, Sport Communications and Strategic Social Media. In total, Mezera oversees 93 unique online courses offered in over 250 sections each academic year and taught by 108 academic-practitioner instructors. He also leads planning and delivery of the college's annual Integrate conference.

In 2015, The IMC program was named the “Outstanding Online Program” by the Online Learning Consortium (OLC), the leading professional organization devoted to advancing the quality of online learning worldwide. The OLC annually recognizes the program for its proven record of excellence, as demonstrated by its success in providing expanded access, learning effectiveness and high levels of student and faculty satisfaction, in a cost-effective manner.

Mezera has developed and launched many of the college's online programs, including the digital marketing communications graduate certificate program in 2009, undergraduate minors in strategic social media in 2013, and entertainment media and event planning in 2014, master of science in data marketing communications in 2016 and certificate programs in digital & social media, higher education marketing, healthcare marketing, data marketing communications, creative strategy and public relations leadership in 2019.

Mezera serves on numerous university committees, including the WVU Graduate Admissions Strategic Action Council, Veterans Advisory Committee, and Reed College of Media Leadership Team and Graduate Committee. The longest continuously-serving member on the WVU eCampus Advisory Council, he has been active on the council since its creation in 2006.

Before coming to WVU in 2005, Mezera managed the internal corporate communications activities of a major government IT reseller and solutions provider. Prior to that, he implemented dozens of national and regional marketing campaigns for a non-partisan think tank focused on developing and teaching best practices in federal, state and local government. Mezera promoted the think tank’s centers of excellence in law enforcement, government contracting, technology and environmental policy.

In 2017, Mezera established the IMC & DMC Scholarship Fund. This new scholarship is specifically designed to support graduate students in the WVU Reed College of Media’s IMC and Data programs.

Mezera earned a bachelor’s degree in advertising and a master’s degree in journalism from WVU and is a member of Kappa Tau Alpha, the national honor society promoting scholarship in journalism and mass communication. He is also a MBTI Certified Practitioner.

For more information on the online programs offered by the WVU College of Media, visit:

Master’s Degree Programs:

Graduate Areas of Emphasis and Certificates:

  • Creative Strategy
  • Data Marketing Communications
  • Digital and Social Media
  • Healthcare
  • Higher Education
  • Integrated Marketing Communications
  • Public Relations Leadership

Undergraduate Minors: