Chad Mezera is the Assistant Dean of Online Programs for the Reed College of Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team.
Currently, the college offers master’s degree programs in
Integrated Marketing Communications (IMC),
Data Marketing Communications and
Digital Marketing Communications, as well as
graduate certificate programs/specializations in Creative Strategy, Data Marketing
Communications, Digital & Social Media, Creative Strategy, Healthcare Marketing,
Higher Education Marketing, Integrated Marketing Communications, and Public Relations
Leadership. He also supports the College’s undergraduate online courses, including
bachelor's degree program in Integrated Marketing Communications and minors in
Advertising, Entertainment Media, Event Planning, Health Promotion, Public Relations,
Sport Communications and Strategic Social Media. In total, Mezera currently oversees
127 unique online courses offered in over 250 sections each academic year and taught
by 120 academic-practitioner instructors. He also leads planning and delivery of
In 2015, the IMC program was named the “Outstanding Online Program” by the Online Learning Consortium (OLC), the leading professional organization devoted to advancing the quality of online learning worldwide. The OLC annually recognizes the program for its proven record of excellence, as demonstrated by its success in providing expanded access, learning effectiveness and high levels of student and faculty satisfaction, in a cost-effective manner.
the IMC program was recognized as a "Program of Excellence" by the West Virginia
University Board of Governors for meeting criteria in five categories, including
distinction (external recognition), faculty achievement, graduate success, and
strong curriculum assessment.
Mezera has been instrumental in the development and launch of many of the college's online programs, including a digital marketing communications graduate certificate program in 2009, undergraduate minors in strategic social media in 2013, and entertainment media and event planning in 2014, master of science in data marketing communications in 2016, certificate programs in digital & social media, higher education marketing, healthcare marketing, data marketing communications, creative strategy and public relations leadership in 2019, master of science in digital marketing communications in 2020, and bachelor of science in integrated marketing communications in 2021.
Mezera serves on numerous university committees, including the WVU Graduate Admissions Strategic Action Council, Veterans Advisory Committee, and Reed College of Media Leadership Team and Graduate Committee. The longest continuously-serving member on the WVU eCampus Advisory Council, he was active on the council since its inception in 2006 through dissolution in 2019.
Before coming to WVU in 2005, Mezera led the internal corporate communications function of a major government IT solutions provider. Prior to that, he planned and executed national and regional marketing campaigns for a non-partisan think tank focused on developing and teaching best practices in federal, state and local government. Mezera promoted the think tank’s centers of excellence in law enforcement, government contracting, technology and environmental policy.
In 2017, Mezera established the IMC & DMC Scholarship Fund. This scholarship is specifically designed to support graduate students in the WVU Reed College of Media’s marketing communications graduate programs.
Mezera earned a bachelor’s degree in advertising and a master’s degree in journalism from WVU and is a member of Kappa Tau Alpha, the national honor society promoting scholarship in journalism and mass communication. He is also a MBTI Certified Practitioner.
For more information on the online programs offered by the WVU College of Media, visit:
Master’s Degree Programs:
- Data Marketing Communications Master’s Degree Program
- Digital Marketing Communications Master's Degree Program
- Integrated Marketing Communications Master’s Degree Program
Graduate Areas of Emphasis and Certificates:
- Creative Strategy
- Data Marketing Communications
- Digital and Social Media
- Healthcare Communications
- Higher Education Marketing
- Integrated Marketing Communications
- Public Relations Leadership
Bachelor's Degree Program:
- Integrated Marketing Communications