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Talk to Bre during the month of September to get an app fee waiver.

Higher Education Marketing

Higher Education needs marketers who are knowledgeable in the nuances of student recruitment and institutional branding, all with an integrated approach. WVU is now offering a special Higher Education Marketing cohort in our renowned online IMC master’s degree program. Get a well-rounded IMC education with an emphasis in higher education alongside like-minded classmates and faculty. Classes begin August 17, 2022.

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WVU developed the first online IMC master's degree program in the country and we remain at the forefront of education in this space. The Higher Education Marketing specialization features courses that explore integrated marketing communications strategies for student recruitment and institutional branding initiatives, specifically. While the Higher Education Marketing specialization is available to all IMC students, a special 20-student higher ed-focused cohort will begin in Fall 2022.

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In this special cohort, you will progress through the program with the same group of higher ed-focused classmates including some who are new to the industry and pros seeking to advance. That makes for a good support system.
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Personalized Attention

We purposely keep class sizes small (20 students), so you can interact as much as you would like with like-minded faculty and classmates.
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Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom and higher ed worlds into your virtual classroom and will expand your network.
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It’s a world-class program at a reasonable cost with lots of extras. This $27k degree puts you in a class of IMC professionals that the industry demands.

Is this right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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Course Schedule

Fall 2022

Early Fall IMC 610:
Introduction to IMC
Late Fall

IMC 611:
Marketing Research and Analysis

IMC 612:
Audience Insight

Spring 2023

Early Spring

IMC 641:
Social Media and Marketing

IMC 647:
Higher Education Marketing

Late Spring

IMC 613:
Brand Equity Management

Summer 2023

Choose 2 Specialty Courses

IMC 615:
Creative Strategy and Execution

IMC 616:
Direct and Digital Marketing

IMC 618:
PR Concepts and Strategy

or IMC 619:
Emerging Media and the Market

Fall 2023

Early Fall

IMC 622:
Multicultural Marketing

IMC 639:
Content Marketing

Late Fall

IMC 636:


Vice President and Chief Marketing and Communications Officer, Miami University, Oxford, OH

Jaime is a 2011 IMC graduate and experienced higher education marketer with over 16 years of experience leading demanding projects such as website redesigns, institutional rebrands and complete restructuring of internal marketing communications processes. She brings her expertise to Miami University as the VP and Chief Marketing and Communications Officer.

Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. 

Email Bre   Schedule a Time to Chat   Attend an Info Session