This on-site and online course, Current Topics in IMC (IMC 621) explores topics and trends in IMC including: the changing face of today’s consumer, trust-based marketing, contextual understanding, social/mobile implications and opportunities, lessons from giant-killers and category disruptors, and finding and leveraging a brand’s purpose. Offered only during the Summer term, enrolled students will gain insight and learn from both past and present Integrate conference presentations from leading industry experts. Note: Students will be required to attend Integrate (full registration will be covered in the cost of the course) and benefit from exclusive opportunities with presenters, students and faculty.
Topics
- State of Marketing 2019 & Potential Game-Changing Trends
- The Changing Face of Today’s Consumer
- Trust-based Marketing: Brand Transparency & Reputation Management
- Contextual Understanding – Taking advantage of the Contextualized Customer Experience
- Digital Marketing – Social/Mobile Implications & Opportunities
- Slaying the Giant – How today’s Digital Marketing Tools allow the Davids to beat the Goliaths at their Game
- Finding Solutions/Improving Lives
- Wrap-up Week
