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Entrepreneurship in IMC

Entrepreneurship in IMC (IMC 633) is designed to investigate the entrepreneurial process from a range of perspectives. The primary focus is the activities that occur from conception to the launch of a new venture.  The course will acquaint students with the entrepreneurial phenomena descriptively and allows them to understand the issues faced by a new venture.

Course Learning Outcomes

Upon successful completion of IMC 633, students will be able to:

  • Identify personal attributes of entrepreneurs.
  • Identify entrepreneurial opportunities.
  • Position an IMC business for success.
  • Develop a business plan.
  • Assemble the resources (i.e., capital) required to start a business.
  • Legally organize a new business.
  • Plan the initial launch of a new IMC venture.
  • Manage business growth.
  • Discuss entrepreneurial ethics.


  • Introduction to Entrepreneurship
  • The Keys to Entrepreneurial Success
  • Identifying New Venture Opportunities in IMC
  • Constructing a Business Plan: Part I
  • Constructing a Business Plan: Part II
  • Financing Selling Your New Venture
  • Growing Your New IMC Venture
  • Using Digital Platforms to Promote Your New Venture
  • Entrepreneurship Ethics: The Importance of Not Cutting Corners

What students say about IMC 633:

  • “For me, this course was extremely useful in the program and one of the reasons I took it in my first term after IMC 610. Many IMC professionals have the entrepreneurial mindset because they bring creativity and can think outside of the box. This course was able to merge the two “brains” into one. It made you think about how you, as an IMC professional, could actually think in the business mindset and truly consider starting your own business. This course made the student write out a business plan for their potential business idea. That said, the only negative of the course was it is not the full business plan that I would use to take to investors, as there was not much focused on the financial aspects. As long as students are aware that this is just to get their mind thinking in the right manner towards starting a business, instead of using this course to start a business. I do recommend this to any student that has any inkling to start their own business some day.” - Julia Bolt

To learn more about WVU's Integrated Marketing Communication's Online Master's Program, visit our academics page.