Lead Instructor, IMC 619 - Emerging Media & the Market
2014 Alexia Vanides Teaching Award Recipient
Lead Instructor, IMC 611 - Marketing Research & Analysis
Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University. Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications.
In May 2015, Jocelyn K. Coley (née Allen) embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Coley puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.
Lead Instructor, IMC 610 - Introduction to IMC
Teaches IMC 636 - Campaigns (Provided-Client Case)
More than 30 years of experience as a senior PR/marketing/branding executive and agency director bringing a broad range of industry expertise.
Teaches IMC 610 - Introduction to IMC
Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.
Teaches IMC 612 - Audience Insight
Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Teaches IMC 624 - Cause Marketing
Experience in public affairs, strategic communication, marketing and project management in corporate, higher education, government and nonprofit sectors.
Lead Instructor, IMC 618 - PR Concepts & Strategy
2012 Alexia Vanides Online Teaching Award Recipient
Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Teaches IMC 638 - Public Affairs
Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.
Teaches IMC 612 - Audience Insight
Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.
David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
Lead Instructor, IMC 616 - Direct and Digital Marketing
William T. (Bill) Jones brings value to his students, consulting clients and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building and innovation.
Dr. Adrienne King joined The University of Toledo as associate vice president of marketing and communications in January 2019.
Dr. Sammy Lee is an associate professor at West Virginia University’s Reed College of Media, where he serves as chair of the strategic communications program and head of the advertising sequence.
Marty Machowsky is a communications and marketing professional with expertise in technology, health care, corporate affairs, financial services, and crisis communications.
Teaches IMC 636 – Campaigns (Provided-Client Case)
Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Teaches IMC 610 - Introduction to IMC
Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.
Teaches IMC 634 – Digital Storytelling
Will Oechsler most recently served as chief marketing officer for Furniture Row Companies, one of America’s fastest growing furniture retailers. The Denver-based, privately held company operates more than 330 stores in 31 states and is the largest cash buyer of furniture as well as largest factory-direct mattress retailer in the United States. While in his role, Will also championed many of the company’s philanthropic efforts for nonprofits including World Vision, Association of Gospel Rescue Missions, St. Jude Dream Home, Salvation Army, Arbor Day Foundation, and the Tim Tebow Foundation.
Brian Parker, PhD in mass communication from the University of Florida, has over 17 years teaching experience in higher education.
Teaches IMC 693 - Influencer Marketing
As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” with Roman and Littlefield publishers.
Teaches IMC 614 - Media Analysis
James Ramos, Ph.D., has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.
Teaches IMC 627 - Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)
Former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Lead Instructor, IMC 615 - Creative Strategy & Execution
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.
Lead Instructor, IMC 613 - Brand Equity Management
Philip Sturm, Ph.D., is a tenured full-time professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations.
Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.