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ONLINE M.S. INTEGRATED MARKETING COMMUNICATIONS

Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum.

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Our Master's Program by the Numbers


10

Courses

30

Credits

$24,600

Estimated cost of the master's degree

Infinite career potential

Practitioner Faculty

Jocelyn Allen

Jocelyn Allen

CEO and Co-Founder of The Allen Lewis Agency, a full-service marketing and communications firm

Teaches IMC 645 - Diversity and Inclusion in IMC

In May 2015, Jocelyn K. Allen embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Allen puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.

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Joe Barnes

Joe Barnes

Full-time faculty member at the Albers School of Business and Economics

Lead Instructor, IMC 619 - Emerging Media & the Market

Joe Barnes has more than 20 years of senior level journalism leadership experience and won the  2014 Alexia Vanides Teaching Award. He is a full-time faculty member at the Albers School of Business and Economics, Seattle University; author, and community leader. He writes, teaches, researches and consults in digital/social/mobile media, emerging media marketing, data privacy, business communications, principles of marketing, and integrated marketing communications.

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Lee Boggs

Lee Boggs

Mass media professional

Lead Instructor, IMC 612 - Audience Insight

Mass media professional with more than 20 years of experience in news, PR and digital communications

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Kristen Buzan

Kristen Buzan

Senior Marketing Manager

Teaches IMC 641 - Social Media and Marketing

Former senior marketing manager for U-verse Marketing at AT&T, responsible for leading their social media strategy

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Robin Cobbey

Robin Cobbey

President of a full service marketing research firm specializing in communications, new technology and consumer products

Lead Instructor, IMC 611 - Marketing Research & Analysis

Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University.  Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications. 

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Stacey Creely

Stacey Creely

Public relations professional

Teaches IMC 610 - Introduction to IMC

More than 15 years of experience in the public relations field.

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Matthew Cummings

Matthew Cummings

Manager, Public Relations & Social Media at Erie Insurance

Lead Instructor, IMC 610 - Introduction to IMC

2012 Alexia Vanides Online Teaching Award Recipient

Matthew Cummings is the manager of public relations and social media at Erie Insurance (NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, Matthew leads the brand’s public relations, social media, and content marketing team.

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Britt Davenport

Britt Davenport

President and chief executive of Davenport Public Relations / Brand Urbanity

Teaches IMC 636 - Campaigns (Provided-Client Case)

More than 20 years of experience as a senior PR executive and agency director brining a broad range of industry expertise.

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Whitney Drake

Whitney Drake

Senior Manager of GM Brand & Story Bureau at General Motors

Teaches IMC 610 - Introduction to IMC

Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

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Duane E. Dub

Duane E. Dub

Former global senior marketing manager in IMC at IBM

Teaches IMC 611 - Marketing Research and Analysis

With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.

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Sandra Ducoffe

Sandra Ducoffe

Over 30 years of experience in higher education; research focused on communication effects in advertising

Teaches IMC 612 - Audience Insight

Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.

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Nancy Engelhardt

Nancy Engelhardt

Professor of Marketing for Marymount University

Teaches IMC 624 - Cause Marketing

Experience in public affairs, strategic communication, marketing and project management in corporate, higher education, government and nonprofit sectors.

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Karen Freberg

Karen Freberg

Associate Professor in Strategic Communications at the University of Louisville

Lead Instructor, IMC 618 - PR Concepts & Strategy

2012 Alexia Vanides Online Teaching Award Recipient

Karen Freberg is an adjunct faculty member for the West Virginia University IMC Graduate Online program.

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Mike Fulton

Mike Fulton

Director of Asher Agency’s Washington, D.C., office

Teaches IMC 638 - Public Affairs

2019 Alexia Vanides Online Teaching Award Recipient

Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.

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Anthony Gaenzle

Anthony Gaenzle

Director of Marketing Communications for Saxton & Stump, LLC and SE Healthcare Quality Consulting

Teaches IMC 643 - Digital Video Production

Anthony has over 12 years of experience in marketing and multimedia. He is currently serving as Director of Marketing Communications for Saxton and Stump, LLC and SE Healthcare Quality Consulting, located in Lancaster, PA, with offices in Charleston, SC.

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Grace Gao

Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting

Teaches IMC 611 - Marketing Research & Analysis

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

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Joe Gura

Joe Gura

Product marketing, communications, digital media, and global business strategy expert

Teaches IMC 629 - Mobile Marketing

Twenty years of experience in the broadcasting and technology industries.

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Kristi Hansen Onkka

Kristi Hansen Onkka

Healthcare marketing consultant, educator and speaker

Teaches IMC 627 - Healthcare Marketing and IMC 693 - Augmented Reality and Virtual Reality in IMC

An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.

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Bonnie Harris

Bonnie Harris

IMC consultant with more than 20 years of experience

Teaches IMC 612 - Audience Insight

2017 Alexia Vanides Online Teaching Award Recipient

Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.

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David Hazelton

David Hazelton

Design Director for ProShares

Teaches IMC 610 - Introduction to IMC

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

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Joseph Jaffe

Joseph Jaffe

Author, entrepreneur, consultant and thought leader on marketing, innovation and change

Teaches IMC 649 - Brand Evolution Strategy

Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.

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Susan K. Jones

Susan K. Jones

Tenured, full professor of marketing at Ferris State University and the principal of Susan K. Jones & Associates

Lead Instructor, IMC 616 - Direct and Digital Marketing

2011 Alexia Vanides Teaching Award Recipient
Award-winning professor, author and consultant with expertise in direct and digital marketing.

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William T. Jones

William T. Jones

Entrepreneur and innovator who consults on product development, industrial process improvement, sales and marketing

Teaches IMC 617 - Consumer Sales Promotion and IMC 626 - B2B Direct Marketing

William T. (Bill) Jones brings value to his students, consulting clients and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building and innovation.

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Adrienne King, Ed.D.

Adrienne King, Ed.D.

Associate Vice President of Marketing and Communications at the University of Toledo

Teaches IMC 647 - Higher Education Marketing

Dr. Adrienne King has dedicated her career to promoting public higher education and seeking private support to increase accessibility for all students. King joined the University of Toledo as associate vice president of marketing and communications in January 2019.

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Mike Kohler

Mike Kohler

Manages leadership and workforce development training for the Larimer County Workforce Center’s Business Services Team

Teaches IMC 633 - Entrepreneurship in IMC and IMC 637 - Internal Brand Communication

2015 Alexia Vanides Online Teaching Award Recipient
Mike Kohler has been a business owner, business coach and communication consultant and was a communications executive for two of the largest U.S. broadband companies.

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Sammy Lee

Sammy Lee

Full-time professor with more than 10 years of professional experience

Teaches IMC 611 - Marketing Research & Analysis

Dr. Sammy Lee is an associate professor at West Virginia University’s Reed College of Media, where he serves as chair of the strategic communications program and head of the advertising sequence.

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Lynne Leger

Lynne Leger

SVP, Centerstone Executive Search & Consulting

Teaches IMC 636 - IMC Campaigns (Provided-Client Case)

Lynne Leger has more than 25 years of experience in the retail, package goods and entertainment sectors.

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Jennifer L. Lemanski

Jennifer L. Lemanski

Published researcher and presenter at conferences such as AAA, AEJMC and APA

Teaches IMC 611 - Marketing Research and Analysis and IMC 620 - Research Methods

Jennifer L. Lemanski, Ph.D., lives in McAllen, Texas. She is currently an associate professor at The University of Texas Rio Grande Valley and an adjunct instructor for the Integrated Marketing Communications (IMC) program at West Virginia University.

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Gary Lhotsky

Gary Lhotsky

Sports marketing professor

Teaches IMC 630 - Sports Marketing

Dr. Lhotsky has more than 10 years or professional experience in collegiate athletic facility and event management.

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Marty Machowsky

Marty Machowsky

Marty Machowsky is a communications and marketing professional

Teaches IMC 648 - Executive Comm and Leadership

Marty Machowsky is a communications and marketing professional with expertise in technology, health care, corporate affairs, financial services, and crisis communications.

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David W. Marold

David W. Marold

Former executive in direct marketing and sales

Teaches IMC 636 – Campaigns (Selected-Client Case)

Before joining academia, David Marold’s career included managerial and executive positions in direct marketing, sales and marketing at Ford Credit, R. L. Polk, Acxiom, Dialogue Marketing, Carlson Marketing Group and AAA Life Insurance Company.

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Frank Marra

Frank Marra

Professor and practitioner in Rochester, New York

Teaches IMC 628 - Applied Public Relations and IMC 631 - Crisis Communication

Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

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Kristin Meeks

Kristin Meeks

Owner of WV Social Media Consultants

Teaches IMC 639 – Content Marketing



Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

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Bill Nevin

Bill Nevin

Assistant vice president of communications for the WVU Foundation

Teaches IMC 610 - Introduction to IMC



Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.

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Brian Parker

Brian Parker

Former consultant for Coca-Cola, Pepsi, Celebrex, Miller Beer, Budweiser and Nescafé

Teaches IMC 612 - Audience Insight and IMC 613 - Brand Equity Management

Brian Parker, PhD in mass communication from the University of Florida, has over 17 years teaching experience in higher education.

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Hugo Perez

Hugo Perez

Chief Creative Strategist at Local Boy Creative

IMC 693 – SPTP: Influencer Marketing

Hugo Perez is the Chief Creative Strategist at Local Boy Creative.

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Nathan Pieratt

Nathan Pieratt

Award-winning designer and creative director

Teaches IMC 615 - Creative Strategy and Execution

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

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William Pitzer

William Pitzer

Illustrator, designer and writer

Teaches IMC 635 - Visual Information Design

William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.

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Keith Quesenberry

Keith Quesenberry

Associate professor of marketing at Messiah College

Teaches IMC 619 - Emerging Media & the Market, IMC 641 - Social Media & Marketing, STCM 439 - Strategic Social Media.



Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies.

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James Ramos

James Ramos

Adjunct Associate Professor at The Graduate School at University of Maryland University College

Teaches IMC 614 - Media Analysis

James Ramos, Ph.D., has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.

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Stacie Rivera

Stacie Rivera

Public relations professional with more than 20 years’ experience

Teaches IMC 627 - Healthcare Marketing

Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.

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Archie Sader

Archie Sader

Former partner in a global advertising agency

Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)

Former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.

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Larry M. Stultz

Larry M. Stultz

Operated design and advertising firms in New Orleans and Atlanta

Lead Instructor, IMC 615 - Creative Strategy & Execution

2010 Alexia Vanides Online Teaching Award Recipient

Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.

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Philip R. Sturm

Philip R. Sturm

Tenured full professor at Averett University

Lead Instructor, IMC 613 - Brand Equity Management

Philip Sturm, Ph.D., is a tenured full professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations.

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Bob Sukys

Bob Sukys

Founder and Director of BrandMine

Lead Instructor, IMC 636 - Campaigns (Provided-Client Case)
Teaches IMC 621 - Current Topics in IMC

2016 Alexia Vanides Online Teaching Award Recipient
As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production to ensure brands achieve the best advertising at the most efficient cost.

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Mark Tietbohl

Mark Tietbohl

Mentor and consultant

Teaches IMC 629 - Mobile Marketing and IMC 642 - Web Metrics & SEO

2018 Alexia Vanides Teaching Award Recipient
In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.

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Neelesh Varde

Neelesh Varde

Global Product Manager at Roquette

Teaches IMC 623 - Global Brand Communication

Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and DMC programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.

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Patrick Warner

Patrick Warner

Marketing professional with more than 15 years experience

Teaches IMC 622 - Multicultural Marketing



Patrick Warner has worked in marketing since 2003, and has spent over seven years at The Nielsen Company, a global leader in market research.

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Bill Oechsler

Bill Oechsler

IMC 634 – Digital Storytelling

Will Oechsler most recently served as chief marketing officer for Furniture Row Companies, one of America’s fastest growing furniture retailers. The Denver-based, privately held company operates more than 330 stores in 31 states and is the largest cash buyer of furniture as well as largest factory-direct mattress retailer in the United States. While in his role, Will also championed many of the company’s philanthropic efforts for nonprofits including World Vision, Association of Gospel Rescue Missions, St. Jude Dream Home, Salvation Army, Arbor Day Foundation, and the Tim Tebow Foundation. 


View Profile: Bill Oechsler