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Brian Parker

Former consultant for Coca-Cola, Pepsi, Celebrex, Miller Beer, Budweiser and Nescafé

Teaches IMC 612 - Audience Insight and IMC 613 - Brand Equity Management

Brian Parker, PhD in mass communication from the University of Florida, has over 17 years teaching experience in higher education.

He has worked as an assistant professor at Florida International University and Florida State University, teaching undergraduate and graduate courses including advertising research, consumer behavior, media planning, communication theory, and other IMC related courses.

His research is focused on consumer behavior, brand equity / image, advertisement strategy and response. Parker has extensive field experience as a consumer and market researcher, having consulted as an analyst on projects for companies including Coca-Cola, Pepsi, Celebrex, Miller Beer, Budweiser, Nescafé, and Florida Power & Light.

His research is published in journals such as the Journal of Consumer Marketing, Journal of Political Marketing, Journal of Applied Marketing Theory, and Studies in Media and Communication, and he regularly presents competitive research papers at the Association for Marketing Theory and Practice and the American Academy of Advertising conferences.

Past Student Feedback

  • Favorite instructor I've had thus far in the IMC program. He drove discussion on the board and provided meaningful, constructive and fair feedback on assignments. He inspired a strong interest in the topic of brand equity management for me.
  • Dr. Parker gave exceptional feedback on performance. He also was available throughout the course to give great feedback.
  • I appreciated Dr. Parker's more detailed weekly objectives and direction for writing assignments and discussion posts.