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IMC Curriculum

Up-to-Date Course Content

We're always evolving course content to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. Choose between part-time and full-time course schedules. 

Course Curriculum

Add a Specialization

With more than 25 electives to choose from in WVU's IMC program, you can truly customize your education. You may also want to consider an optional Area of Emphasis. An AOE is just another way to differentiate yourself in the job market - it's proof of expertise in a particular area. Options includes creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership. Each specialization adds 3 credits and $2,460 to the degree.

Explore Specializations

IMC Courses

Sample Schedules


Late Fall Term

Late Fall Calendar Core Course 1/3
Specialty Course 1/2

Early Spring Term

Early Spring Core Course 2/3
Elective course 1/3

Late Spring Term

Late Spring Core Course 3/3

Summer Term

Summer Term Specialty Course 2/2

Early Fall Term

Early Fall Semester Elective Course 2/3
Elective Course 3/3 

Courses are subject to change based on course availability each term.

Courses are subject to change based on course availability each term.

Courses are subject to change based on course availability each term.

Courses are subject to change based on course availability each term.