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IMC Specializations

Specialize and Gain a Competitive Advantage

These paths offer industry demanded academic focuses to broaden your knowledge base and be more competitive in the job market. WVU Areas of Emphasis give you the ability to develop specific areas of expertise. Add expertise to fill a knowledge gap in your company or to move into an area of marketing in which you’re interested. Each AOE consists of four 3-credit courses, three of which can be applied as electives. The final 3 credits are additional to your degree requirements. So an IMC Degree with a specialization requires 11 courses, 33 credits, and adds $2,460 to the total cost of the degree.