ONLINE M.S. INTEGRATED MARKETING COMMUNICATIONS
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Joe Barnes
Full-time Faculty at the Albers School of Business and Economics
Lead Instructor, IMC 619 - Emerging Media & the Market
jwbarnes@mix.wvu.edu
2014 Alexia Vanides Teaching Award Recipient
Joe Barnes has more than 20 years of senior level journalism leadership experience. He is a full-time faculty member at the Albers School of Business and Economics, Seattle University; author, and community leader. He writes, teaches, researches and consults in digital/social/mobile media, emerging media marketing, data privacy, business communications, principles of marketing, and integrated marketing communications.
Melissa Boatwright
Director of Sales Insights for Europe and Latin American at LinkedIn
Teaches IMC 610 - Introduction to IMC (DINFOS cohort) and IMC 618 - PR Concepts and Strategy
Melissa is the Director of Sales Insights for Europe and Latin American at LinkedIn. She leads a team of data storytellers who use data aggregated from the 700+ million LinkedIn members to help companies improve their talent, sales, learning or marketing strategies. Prior to her role in Dublin, she led the LinkedIn Sales Insights team that supported LinkedIn’s largest and most complex global clients.
Lee Boggs
Mass Media Professional
Lead Instructor, IMC 612 - Audience Insight
Mass media professional with more than 20 years of experience in news, PR and digital communications
JoAnn Catherine Burnett
Instructor and Web Marketing Consultant
Teaches IMC 642 - Web Metrics and SEO
In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.
Kristen Buzan
Senior Marketing Manager
Teaches IMC 641 - Social Media and Marketing
Former senior marketing manager for U-verse Marketing at AT&T, responsible for leading their social media strategy.
Robin Cobbey
President of a full service marketing research firm specializing in communications, new technology and consumer products
Lead Instructor, IMC 611 - Marketing Research & Analysis
Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University. Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications.
Jocelyn Coley
CEO and Co-Founder of The Allen Lewis Agency, a full-service marketing and communications firm
Teaches IMC 645 - Diversity and Inclusion in IMC
In May 2015, Jocelyn K. Coley (née Allen) embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Coley puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.
Rita Colistra
Associate Professor of Public Relations
Teaches IMC 618 - PR Concepts and Strategy
Dr. Rita Colistra is an associate professor of public relations in the Reed College of Media. She returned to her home state in 2008, after earning her Ph.D. from University of North Carolina at Chapel Hill as a Roy H. Park Fellow. She earned both her bachelor’s and master’s degrees from West Virginia University.
Stacey Creely
Public Relations Professional
Teaches IMC 610 - Introduction to IMC
More than 15 years of experience in the public relations field.
Matthew Cummings
Manager, Public Relations & Social Media at Erie Insurance
Lead Instructor, IMC 610 - Introduction to IMC
2012 Alexia Vanides Online Teaching Award Recipient
Matthew Cummings is the manager of public relations and social media at Erie Insurance
(NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based
in Pennsylvania. In this role, Matthew leads the brand’s public relations, social
media, and content marketing team.
Britt Davenport
President and Chief Executive of Brand Urbanity
Teaches DMC 665 Customer Engagement Strategies, IMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership
More than 30 years of experience as a senior PR/marketing/branding executive and agency director bringing a broad range of industry expertise.
Whitney Drake
Senior Manager of GM Brand & Story Bureau at General Motors
Teaches IMC 610 - Introduction to IMC
Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
Duane E. Dub
Former Global Senior Marketing Manager in IMC at IBM
Teaches IMC 611 - Marketing Research and Analysis
With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.
Sandra Ducoffe
Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight
Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Karen Freberg
Associate Professor, Author
Lead Instructor, IMC 618 - PR Concepts & Strategy and teaches IMC 641 - Social Media and Marketing
2012 Alexia Vanides Online Teaching Award Recipient
Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Mike Fulton
Director of Asher Agency's Washington, D.C., office
Teaches IMC 638 - Public Affairs
2019 Alexia Vanides Online Teaching Award Recipient
Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.
Grace Gao
Extensive experience in the areas of assessment, research design, applied statistics and standard setting
Teaches IMC 611 - Marketing Research & Analysis
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
Joe Gura
Product Marketing, Communications, Digital Media, and Global Business Strategy Expert
Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications
Twenty years of experience in the broadcasting and technology industries.
Bonnie Harris
IMC Consultant with more than 20 years of experience
Teaches IMC 612 - Audience Insight
2017 Alexia Vanides Online Teaching Award Recipient
Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.
David Hazelton
Design Director for ProShares
Teaches IMC 610 - Introduction to IMC and IMC 621 - Current Topics in IMC
David Hazelton has over 30 years of professional experience in design, branding,
and marketing. As design director for ProShares, David is responsible for brand consistency
across all channels of the company’s marketing, advertising, and corporate communications.
Joseph Jaffe
Author, Entrepreneur, Consultant and Thought Leader on marketing, innovation and change
Teaches IMC 649 - Brand Evolution Strategy
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
Susan K. Jones
Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates
Lead Instructor, IMC 616 - Direct and Digital Marketing and teaches DMC 665 - Customer Engagement Ethics and Strategies
2011 Alexia Vanides Teaching Award Recipient
Award-winning professor, author and consultant with expertise in direct and
digital marketing.
William T. Jones
Entrepreneur and Innovator who consults on product development, industrial process improvement, sales and marketing
Teaches IMC 617 - Consumer Sales Promotion and IMC 626 - B2B Direct Marketing
William T. (Bill) Jones brings value to his students, consulting clients and customers
through his combination of skills and experience in sales, sales management, engineering,
product development, team building and innovation.
Adrienne King
Associate Vice President of Marketing and Communications at the University of Toledo
Teaches IMC 647 - Higher Education Marketing
Dr. Adrienne King joined The University of Toledo as associate vice president of marketing and communications in January 2019.
Mike Kohler
Manages Leadership and Workforce Development Training for the Larimer County Workforce Center’s Business Services Team
Teaches IMC 633 - Entrepreneurship in IMC and IMC 637 - Internal Brand Communication
2015 Alexia Vanides Online Teaching Award Recipient
Mike Kohler has been a business owner, business coach and communication consultant and was a communications executive for two of the largest U.S. broadband companies.
Robert Krueger
Executive Communications Manager for Gensler
Teaches IMC 648 - Executive Comm and Leadership
Robert is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, Robert works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.
Lynne Leger
SVP, Centerstone Executive Search & Consulting
Teaches IMC 636 - IMC Campaigns (Provided-Client Case)
Lynne Leger has more than 25 years of experience in the retail, package goods and entertainment sectors.
Gary Lhotsky
Sports Marketing Professor
Teaches IMC 630 - Sports Marketing
Dr. Lhotsky has more than 10 years or professional experience in collegiate athletic facility and event management.
David W. Marold
Former Marketing and Sales Executive
Teaches IMC 636 – Campaigns (Provided-Client Case)
Frank Marra
Professor and Practitioner in Rochester, New York
Teaches IMC 628 - Applied Public Relations and IMC 631 - Crisis Communication
Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Kristin Meeks
Owner of WV Social Media Consultants
Teaches IMC 639 – Content Marketing
Kristin Meeks is a consultant that specializes in the integration of digital
and traditional marketing practices.
Beth Michalec
Assistant Professor of Corporate Communication, Penn State Lehigh Valley
Teaches IMC 611 - Marketing Research and Analysis
Beth E. Michalec, Ph.D. is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus. Michalec is currently a full-time faculty member and internship coordinator in the Corporate Communication Department at Penn State University Lehigh Valley (PSU-LV) located in Center Valley, PA. The Corporate Communication Degree Program at PSU-LV was recently ranked #10 in Niche’s 2020 listing of top communication programs in Pennsylvania.
Bill Nevin
Assistant Vice President of Communications for the WVU Foundation
Teaches IMC 610 - Introduction to IMC
Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.
Will Oechsler
Strategic Business Executive
Teaches IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, Will oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
Kristi Hansen Onkka
Healthcare Marketing Consultant, Educator and Speaker
Teaches IMC 627 - Healthcare Marketing and IMC 693 - Augmented Reality and Virtual Reality in IMC
An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.
Hugo Pérez
Chief Creative Strategist at Local Boy
Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Nathan Pieratt
Award-Winning Designer and Creative Director
Teaches IMC 610 - Introduction to IMC and IMC 615 - Creative Strategy and Execution
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
William Pitzer
Illustrator, Designer and Writer
Teaches IMC 635 - Visual Information Design and IMC 619 - Emerging Media and the Market
William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.
Geah Pressgrove
Associate Professor of Advertising and Public Relations, WVU Reed College of Media
Teaches IMC 610 - Introduction to IMC
Geah.Pressgrove@mail.wvu.edu
Curriculum Vitae
Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.
Keith Quesenberry
Associate Professor of Marketing at Messiah University
Teaches IMC 619 - Emerging Media & the Market, IMC 640 - Introduction to Digital Marketing Communications and IMC 644 - Digital Marketing Communications Campaigns
Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. Quesenberry is now associate professor of marketing at Messiah and has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University.
James Ramos
Adjunct Associate Professor at The Graduate School at University of Maryland University College
Teaches IMC 614 - Media Analysis
James Ramos, Ph.D., has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.
Stacie Rivera
Public Relations Professional with more than 20 years’ experience
Teaches IMC 627 - Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Archie Sader
Former Partner in a Global Advertising Agency
Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)
Former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Larry M. Stultz
Operated Design and Advertising Firms in New Orleans and Atlanta
Lead Instructor, IMC 615 - Creative Strategy & Execution
2010 Alexia Vanides Online Teaching Award Recipient
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.
Philip R. Sturm
Tenured Full-Time Professor at Averett University
Lead Instructor, IMC 613 - Brand Equity Management
Philip Sturm, Ph.D., is a tenured full-time professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations.
Bob Sukys
Founder and Director of BrandMine
Lead Instructor, IMC 636 - Campaigns (Provided-Client Case)
Teaches IMC 621 - Current Topics in IMC
2016 Alexia Vanides Online Teaching Award Recipient
As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production to ensure brands achieve the best advertising at the most efficient cost.
Mark Tatge
CEO and founder of Deadline Reporter LLC
Teaches IMC 643 - Digital Video Production
Mark W. Tatge is CEO and founder of Deadline Reporter LLC, a Chicago-based content consulting firm.
Mark Tietbohl
Mentor and Consultant
Teaches IMC 642 - Web Metrics & SEO
2018 Alexia Vanides Teaching Award Recipient
In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile
Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing
and business development strategy support to technology industry clients.
Neelesh Varde
Global Product Manager at Roquette
Teaches DMC 663 - Brand Data Collection and Visualization and IMC 623 - Global Brand Communication
Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.
Patrick Warner
Marketing Professional with more than 15 years experience
Teaches IMC 622 - Multicultural Marketing
Patrick Warner has worked in marketing since 2003, and has spent over seven years
at The Nielsen Company, a global leader in market research.
Deidre West
Director of Special Events and Celebrity Relations for Children's Health Fund
Teaches IMC 624 - Cause Marketing and IMC 613 - Brand Equity Management
Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening.