Lead Instructor, IMC 619 - Emerging Media & the Market
2014 Alexia Vanides Teaching Award Recipient
Melissa is the Director of Sales Insights for Europe and Latin American at LinkedIn. She leads a team of data storytellers who use data aggregated from the 700+ million LinkedIn members to help companies improve their talent, sales, learning or marketing strategies. Prior to her role in Dublin, she led the LinkedIn Sales Insights team that supported LinkedIn’s largest and most complex global clients.
Teaches IMC 642 - Web Metrics and SEO
In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.
Lead Instructor, IMC 611 - Marketing Research & Analysis
Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University. Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications.
In May 2015, Jocelyn K. Coley (née Allen) embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Coley puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.
Dr. Rita Colistra is an associate professor of public relations in the Reed College of Media. She returned to her home state in 2008, after earning her Ph.D. from University of North Carolina at Chapel Hill as a Roy H. Park Fellow. She earned both her bachelor’s and master’s degrees from West Virginia University.
Lead Instructor, IMC 610 - Introduction to IMC
More than 30 years of experience as a senior PR/marketing/branding executive and agency director bringing a broad range of industry expertise.
Teaches IMC 610 - Introduction to IMC
Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.
Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
2012 Alexia Vanides Online Teaching Award Recipient
Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Teaches IMC 638 - Public Affairs
Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
Twenty years of experience in the broadcasting and technology industries.
Teaches IMC 612 - Audience Insight
Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.
David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
Lead Instructor, IMC 616 - Direct and Digital Marketing and teaches DMC 665 - Customer Engagement Ethics and Strategies
William T. (Bill) Jones brings value to his students, consulting clients and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building and innovation.
Dr. Adrienne King joined The University of Toledo as associate vice president of marketing and communications in January 2019.
Robert is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, Robert works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.
Teaches IMC 636 – Campaigns (Provided-Client Case)
Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Beth E. Michalec, Ph.D. is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus. Michalec is currently a full-time faculty member and internship coordinator in the Corporate Communication Department at Penn State University Lehigh Valley (PSU-LV) located in Center Valley, PA. The Corporate Communication Degree Program at PSU-LV was recently ranked #10 in Niche’s 2020 listing of top communication programs in Pennsylvania.
Teaches IMC 610 - Introduction to IMC
Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.
Teaches IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, Will oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.
Teaches IMC 610 - Introduction to IMC
Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.
Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. Quesenberry is now associate professor of marketing at Messiah and has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University.
Teaches IMC 614 - Media Analysis
James Ramos, Ph.D., has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.
Teaches IMC 627 - Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)
Former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Lead Instructor, IMC 615 - Creative Strategy & Execution
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.
Lead Instructor, IMC 613 - Brand Equity Management
Philip Sturm, Ph.D., is a tenured full-time professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations.
Teaches IMC 642 - Web Metrics & SEO
Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.
Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening.