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PRACTITIONER FACULTY

Joe Barnes

Joe Barnes

Full-time Faculty at the Albers School of Business and Economics

Lead Instructor, IMC 619 - Emerging Media & the Market

 

2014 Alexia Vanides Teaching Award Recipient


Joe Barnes has more than 20 years of senior level journalism leadership experience. He is a full-time faculty member at the Albers School of Business and Economics, Seattle University; author, and community leader. He writes, teaches, researches and consults in digital/social/mobile media, emerging media marketing, data privacy, business communications, principles of marketing, and integrated marketing communications.

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Melissa Boatwright

Melissa Boatwright

Director of Sales Insights for Europe and Latin American at LinkedIn

Teaches IMC 610 - Introduction to IMC (DINFOS cohort) and IMC 618 - PR Concepts and Strategy

Melissa is the Director of Sales Insights for Europe and Latin American at LinkedIn. She leads a team of data storytellers who use data aggregated from the 700+ million LinkedIn members to help companies improve their talent, sales, learning or marketing strategies. Prior to her role in Dublin, she led the LinkedIn Sales Insights team that supported LinkedIn’s largest and most complex global clients.

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Lee Boggs

Lee Boggs

Mass Media Professional

Lead Instructor, IMC 612 - Audience Insight

Mass media professional with more than 20 years of experience in news, PR and digital communications

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JoAnn Catherine Burnett

JoAnn Catherine Burnett

Instructor and Web Marketing Consultant

Teaches IMC 642 - Web Metrics and SEO

In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.

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Kristen Buzan

Kristen Buzan

Senior Marketing Manager

Teaches IMC 641 - Social Media and Marketing

Former senior marketing manager for U-verse Marketing at AT&T, responsible for leading their social media strategy.

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Robin Cobbey

Robin Cobbey

President of a full service marketing research firm specializing in communications, new technology and consumer products

Lead Instructor, IMC 611 - Marketing Research & Analysis

Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University.  Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications. 

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Jocelyn Allen

Jocelyn Coley

CEO and Co-Founder of The Allen Lewis Agency, a full-service marketing and communications firm

Teaches IMC 645 - Diversity and Inclusion in IMC

 

In May 2015, Jocelyn K. Coley (née Allen) embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Coley puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.

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Rita Colistra

Rita Colistra

Associate Professor of Public Relations

Teaches IMC 618 - PR Concepts and Strategy

Dr. Rita Colistra is an associate professor of public relations in the Reed College of Media. She returned to her home state in 2008, after earning her Ph.D. from University of North Carolina at Chapel Hill as a Roy H. Park Fellow. She earned both her bachelor’s and master’s degrees from West Virginia University.

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Stacey Creely

Stacey Creely

Public Relations Professional

Teaches IMC 610 - Introduction to IMC



More than 15 years of experience in the public relations field.

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Matthew Cummings

Matthew Cummings

Manager, Public Relations & Social Media at Erie Insurance

Lead Instructor, IMC 610 - Introduction to IMC

 



2012 Alexia Vanides Online Teaching Award Recipient

Matthew Cummings is the manager of public relations and social media at Erie Insurance (NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, Matthew leads the brand’s public relations, social media, and content marketing team.

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Britt Davenport

Britt Davenport

President and Chief Executive of Brand Urbanity

Teaches DMC 665 Customer Engagement StrategiesIMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership

More than 30 years of experience as a senior PR/marketing/branding executive and agency director bringing a broad range of industry expertise.

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Whitney Drake

Whitney Drake

Senior Manager of GM Brand & Story Bureau at General Motors

Teaches IMC 610 - Introduction to IMC

Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

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Duane E. Dub

Duane E. Dub

Former Global Senior Marketing Manager in IMC at IBM

Teaches IMC 611 - Marketing Research and Analysis



With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.

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Sandra Ducoffe

Sandra Ducoffe

Over 30 years of experience in higher education; research focused on communication effects in advertising

Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight

Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.

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Karen Freberg

Karen Freberg

Associate Professor, Author

Lead Instructor, IMC 618 - PR Concepts & Strategy and teaches IMC 641 - Social Media and Marketing

2012 Alexia Vanides Online Teaching Award Recipient

Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including  Public Relations Review and  Media Psychology Review.

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Mike Fulton

Mike Fulton

Director of Asher Agency's Washington, D.C., office

Teaches IMC 638 - Public Affairs

2019 Alexia Vanides Online Teaching Award Recipient

Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.

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Grace Gao

Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting

Teaches IMC 611 - Marketing Research & Analysis

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

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Joe Gura

Joe Gura

Product Marketing, Communications, Digital Media, and Global Business Strategy Expert

Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications

Twenty years of experience in the broadcasting and technology industries.

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Bonnie Harris

Bonnie Harris

IMC Consultant with more than 20 years of experience

Teaches IMC 612 - Audience Insight

 

2017 Alexia Vanides Online Teaching Award Recipient

Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.

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David Hazelton

David Hazelton

Design Director for ProShares

Teaches IMC 610 - Introduction to IMC and IMC 621 - Current Topics in IMC



David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

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Joseph Jaffe

Joseph Jaffe

Author, Entrepreneur, Consultant and Thought Leader on marketing, innovation and change

Teaches IMC 649 - Brand Evolution Strategy

Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.

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Susan K. Jones

Susan K. Jones

Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates

Lead Instructor, IMC 616 - Direct and Digital Marketing and teaches DMC 665 - Customer Engagement Ethics and Strategies



2011 Alexia Vanides Teaching Award Recipient

Award-winning professor, author and consultant with expertise in direct and digital marketing.

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William T. Jones

William T. Jones

Entrepreneur and Innovator who consults on product development, industrial process improvement, sales and marketing

Teaches IMC 617 - Consumer Sales Promotion and IMC 626 - B2B Direct Marketing



William T. (Bill) Jones brings value to his students, consulting clients and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building and innovation.

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Adrienne King, Ed.D.

Adrienne King

Associate Vice President of Marketing and Communications at the University of Toledo

Teaches IMC 647 - Higher Education Marketing

Dr. Adrienne King joined The University of Toledo as associate vice president of marketing and communications in January 2019.

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Mike Kohler

Mike Kohler

Manages Leadership and Workforce Development Training for the Larimer County Workforce Center’s Business Services Team

Teaches IMC 633 - Entrepreneurship in IMC and IMC 637 - Internal Brand Communication

2015 Alexia Vanides Online Teaching Award Recipient

Mike Kohler has been a business owner, business coach and communication consultant and was a communications executive for two of the largest U.S. broadband companies.

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Robert Krueger

Robert Krueger

Executive Communications Manager for Gensler

Teaches IMC 648 - Executive Comm and Leadership

Robert is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, Robert works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.

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Lynne Leger

Lynne Leger

SVP, Centerstone Executive Search & Consulting

Teaches IMC 636 - IMC Campaigns (Provided-Client Case)

Lynne Leger has more than 25 years of experience in the retail, package goods and entertainment sectors.

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Gary Lhotsky

Gary Lhotsky

Sports Marketing Professor

Teaches IMC 630 - Sports Marketing

Dr. Lhotsky has more than 10 years or professional experience in collegiate athletic facility and event management.

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David W. Marold

David W. Marold

Former Marketing and Sales Executive

Teaches IMC 636 – Campaigns (Provided-Client Case)


David Marold’s career included managerial and executive positions in marketing and sales. His passion turned to teaching in 2008 becoming an instructor in marketing and IMC at Eastern Michigan University and in IMC at WVU as an instructor in 2010.

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Frank Marra

Frank Marra

Professor and Practitioner in Rochester, New York

Teaches IMC 628 - Applied Public Relations and IMC 631 - Crisis Communication

Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

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Kristin Meeks

Kristin Meeks

Owner of WV Social Media Consultants

Teaches IMC 639 – Content Marketing



Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

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Beth Michalec

Beth Michalec

Assistant Professor of Corporate Communication, Penn State Lehigh Valley

Teaches IMC 611 - Marketing Research and Analysis

Beth E. Michalec, Ph.D. is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus. Michalec is currently a full-time faculty member and internship coordinator in the Corporate Communication Department at Penn State University Lehigh Valley (PSU-LV) located in Center Valley, PA.  The Corporate Communication Degree Program at PSU-LV was recently ranked #10 in Niche’s 2020 listing of top communication programs in Pennsylvania. 

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Bill Nevin

Bill Nevin

Assistant Vice President of Communications for the WVU Foundation

Teaches IMC 610 - Introduction to IMC



Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.

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Will Oechsler

Will Oechsler

Strategic Business Executive

Teaches IMC 634 – Digital Storytelling

Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, Will oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.

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Kristi Hansen Onkka

Kristi Hansen Onkka

Healthcare Marketing Consultant, Educator and Speaker

Teaches IMC 627 - Healthcare Marketing and IMC 693 - Augmented Reality and Virtual Reality in IMC

An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.

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Hugo Perez

Hugo Pérez

Chief Creative Strategist at Local Boy

Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling

As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.

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Nathan Pieratt

Nathan Pieratt

Award-Winning Designer and Creative Director

Teaches IMC 610 - Introduction to IMC and  IMC 615 - Creative Strategy and Execution

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

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William Pitzer

William Pitzer

Illustrator, Designer and Writer

Teaches IMC 635 - Visual Information Design and IMC 619 - Emerging Media and the Market

William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.

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Geah Pressgrove

Geah Pressgrove

Associate Professor of Advertising and Public Relations, WVU Reed College of Media

Teaches IMC 610 - Introduction to IMC

Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.

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Keith Quesenberry

Keith Quesenberry

Associate Professor of Marketing at Messiah University

Teaches IMC 619 - Emerging Media & the Market, IMC 640 - Introduction to Digital Marketing Communications and IMC 644 - Digital Marketing Communications Campaigns



Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. Quesenberry is now associate professor of marketing at Messiah and has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University.

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James Ramos

James Ramos

Adjunct Associate Professor at The Graduate School at University of Maryland University College

Teaches IMC 614 - Media Analysis

James Ramos, Ph.D., has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.

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Stacie Rivera

Stacie Rivera

Public Relations Professional with more than 20 years’ experience

Teaches IMC 627 - Healthcare Marketing

Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.

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Archie Sader

Archie Sader

Former Partner in a Global Advertising Agency

Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)

Former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.

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Larry M. Stultz

Larry M. Stultz

Operated Design and Advertising Firms in New Orleans and Atlanta

Lead Instructor, IMC 615 - Creative Strategy & Execution

 

2010 Alexia Vanides Online Teaching Award Recipient

Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.

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Philip R. Sturm

Philip R. Sturm

Tenured Full-Time Professor at Averett University

Lead Instructor, IMC 613 - Brand Equity Management

Philip Sturm, Ph.D., is a tenured full-time professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations.

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Bob Sukys

Bob Sukys

Founder and Director of BrandMine

Lead Instructor, IMC 636 - Campaigns (Provided-Client Case)
Teaches IMC 621 - Current Topics in IMC

 

2016 Alexia Vanides Online Teaching Award Recipient

As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production to ensure brands achieve the best advertising at the most efficient cost.

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Mark Tatge

CEO and founder of Deadline Reporter LLC

Teaches IMC 643 - Digital Video Production

Mark W. Tatge is CEO and founder of Deadline Reporter LLC, a Chicago-based content consulting firm.

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Mark Tietbohl

Mark Tietbohl

Mentor and Consultant

Teaches IMC 642 - Web Metrics & SEO



2018 Alexia Vanides Teaching Award Recipient

In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.

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Neelesh Varde

Neelesh Varde

Global Product Manager at Roquette

Teaches DMC 663 - Brand Data Collection and Visualization and IMC 623 - Global Brand Communication

Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.

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Patrick Warner

Patrick Warner

Marketing Professional with more than 15 years experience

Teaches IMC 622 - Multicultural Marketing



Patrick Warner has worked in marketing since 2003, and has spent over seven years at The Nielsen Company, a global leader in market research.

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Deidre West

Deidre West

Director of Special Events and Celebrity Relations for Children's Health Fund

Teaches IMC 624 - Cause Marketing and IMC 613 - Brand Equity Management

Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening.

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