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Internal Brand Communication

Internal Brand Communication (IMC 637) addresses the important roles that internal communications and branding play in a company’s successful operation by examining internal communications strategies and implementation, the use of consistent messaging and company-to-employee crisis communication.


  • Branding – Inside Out
  • Leadership Communications
  • Employee Communications
  • Employees as Brand Advocates
  • Storytelling: The Bond Between Employees Customers
  • Crisis Communications
  • Internal Communication Trends Social Media
  • Wrap-up Week

What students say about IMC 637:

  • “I enrolled in IMC 637 Internal Brand Communication because I thought I may learn about launching an intranet or other communications tools to connect colleagues in an organization. We did, but what impressed me most about this course was applicable leadership skills. Not only in day-to-day applications, but in a crisis as well. A crisis is a ‘not if, but when scenario,’ and this course teaches how to be prepared for the unexpected. This class is unique because it incorporates the teachings of integrated marketing communications, but also prepares students for executive-level decision making and how to work at all levels of an organization. All employees are brand managers regardless of title or position, and marketing communications staff are often charged with leading this effort. IMC 637 provides immediate knowledge and understanding of how to sincerely engage co-workers.” - Adam Cunningham


Veronica Purvis
Profile: Purvis