Up-to-Date Course Content
We're always evolving course content to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. Choose between part-time and full-time course schedules.
Add a Specialization
With more than 25 electives to choose from in WVU's IMC program, you can truly customize your education. You may also want to consider an optional Area of Emphasis. An AOE is just another way to differentiate yourself in the job market - it's proof of expertise in a particular area. Options includes creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership. Each specialization adds 3 credits and $2,460 to the degree.
Explore SpecializationsEffective Fall 2023, we are updating the course numbers. Courses will be listed with a 500-course number due to an administrative adjustment at the University. For example, 641 will be 541. New number, same great course!