Skip to main content


Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum.

Request Information Apply

Our Master's Program by the Numbers






Estimated cost of the master's degree

Infinite career potential

imc curriculum


The WVU IMC program is always evolving to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. The curriculum is structured so that students can attend full-time or part-time.

Course Curriculum


West Virginia University’s Integrated Marketing Communications graduate degree program allows students to specialize with an Area of Emphasis (AOE). These specializations broaden your knowledge base, making you more competitive in the job market. Included on your transcript once you graduate, the AOE you choose demonstrates your expertise in that specific area of specialization. Each specialization adds 3 credits and $2,460 to the degree. Specializations include: creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership.

Explore Specializations 


Apply Request Information


Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!

Applying IMC to your Career

Meet Amanda Beck, class of 2017. Amanda is now Marketing Communications Manager at Texas Association of School Boards. Amanda's favorite part of the program was the applicable curriculum. "I enjoyed taking challenges from work and applying the practices from each course to address them. Although it was challenging to complete, the campaigns course was the best example of this. I selected a client in the industry I had previously worked—and had an interest—and really enjoyed going through the process to build a campaign that would be viable in the real world."

More Alumni Stories 

related programs


 demonstrate icon

Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

 demonstrate icon

Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

 demonstrate icon

Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

 demonstrate icon

Recognize the roles and implications of law and ethics in marketing communications.

 demonstrate icon

Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session

Follow WVU Marketing Communications


EZ Insider: The Soundtrack of Being a “Second Semester Senior”

As a new year and semester begin, some students will find themselves embarking on the title all college students are striving for – second-semester senior. This title means going out on any random weeknight because “I’m a senior dude” and only writing four pages for your five-page research report because “it’s our last semester, what are they going to do, fail me?” (The answer to that one is yes; they really can fail you).

Read Full Article:

A 20/20 Vision for Your Personal Brand

The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us. However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Your personal brand is bound to exist, especially in an online environment — whether you explicitly create it, or whether it is implicitly created for you.

Read Full Article:

EZ Insider: New Year, New You, But SMART-er

EZ Insider: New Year, New You, But SMART-er

After recovering from the evening before everyone swears THIS is the day, they will start hitting the gym every day, eat more spinach, waste less time and become the “best version of themselves.”

Read Full Article: