The WVU IMC program is always evolving to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. The curriculum is structured so that students can attend full-time or part-time.
West Virginia University’s Integrated Marketing Communications graduate degree program allows students to specialize with an Area of Emphasis (AOE). These specializations broaden your knowledge base, making you more competitive in the job market. Included on your transcript once you graduate, the AOE you choose demonstrates your expertise in that specific area of specialization. Each specialization adds 3 credits and $2,460 to the degree. Specializations include: creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership.Explore Specializations
Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!
Meet Amanda Beck, class of 2017. Amanda is now Marketing Communications Manager at Texas Association of School Boards. Amanda's favorite part of the program was the applicable curriculum. "I enjoyed taking challenges from work and applying the practices from each course to address them. Although it was challenging to complete, the campaigns course was the best example of this. I selected a client in the industry I had previously worked—and had an interest—and really enjoyed going through the process to build a campaign that would be viable in the real world."More Alumni Stories
Take a quick skim through LinkedIn for the position title of Marketing Specialist.
You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding...Continue Reading
After graduating with an art history major and working in event coordinating,
Rickie Huffman decided to grow her career with a graduate degree in Integrated
Marketing Communications. Rickie is a perfect example of someone who hoped to
pursue a career that would nurture her creative spirit and her love of innovation.
As the founder of Wax Marketing — an integrated marketing agency based in St. Paul,
Bonnie Harris and her team design and implement
IMC strategies for clients across the United States, focusing primarily
on mid-sized companies in the healthcare, technology, and manufacturing industries.