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ONLINE M.S. INTEGRATED MARKETING COMMUNICATIONS

Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum.

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imc curriculum

UP-TO-DATE COURSE CONTENT

The WVU IMC program is always evolving to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. The curriculum is structured so that students can attend full-time or part-time.

Course Curriculum


ADD A SPECIALIZATION

West Virginia University’s Integrated Marketing Communications graduate degree program allows students to specialize with an Area of Emphasis (AOE). These specializations broaden your knowledge base, making you more competitive in the job market. Included on your transcript once you graduate, the AOE you choose demonstrates your expertise in that specific area of specialization. Each specialization adds 3 credits and $2,460 to the degree. Specializations include: creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership.

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INTEGRATED MARKETING COURSES

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WVU IMC ALUMNI GO FAR

Our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it. Leverage the power of the Mountaineer network!

Applying IMC to your Career

Meet Amanda Beck, class of 2017. Amanda is now Marketing Communications Manager at Texas Association of School Boards. Amanda's favorite part of the program was the applicable curriculum. "I enjoyed taking challenges from work and applying the practices from each course to address them. Although it was challenging to complete, the campaigns course was the best example of this. I selected a client in the industry I had previously worked—and had an interest—and really enjoyed going through the process to build a campaign that would be viable in the real world."

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THE INTEGRATED MARKETING COMMUNICATIONS DEGREE PREPARES YOU TO:

Commnication


Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

Thinking


Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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MARKETING COMMUNICATIONS TODAY

Share of total spending 2010 vs 2020 NRF

The Data Behind Valentine’s Day

February 14, a day to celebrate your romance or lack thereof. Unlike the state of your love affair, data is always consistent. Here is what your consumers are really doing to celebrate the holiday.

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Mel (Moraes) Wilson, Digital Marketing Manager at UPMC

The Download on Digital Marketing Communications

The average person spends nearly seven hours a day online, 49 hours a week or 2,555 hours a year. Imagine having seven hours a day to reach and continuously expose a highly segmented audience to your brand – don't just imagine, do it. In a technology-driven world, digital marketing communications is the key for consumers and brands to be connected 24/7.

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Never a Dull Day in Marketing

Thirty years ago, the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a while to compile, analyze and act upon. Today, marketing moves at the speed of light. There are thousands of ways to reach your audience. Data is readily available, decisions happen instantly, changes to campaigns can be made immediately. That’s the beauty of marketing, it is always changing.

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