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Executive Comm and Leadership

Executive Comm and Leadership (IMC 648) students will examine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.

IMC 648 Executive Comm and Leadership Course Details

Course Learning Outcomes

  • Explain why communications is an executive function
  • Think critically about common practices in communications
  • Build a new toolkit for executive communications
  • Distinguish executive communications from brand marketing
  • Examine how new digital platforms will change executive communications
  • Manage new demands for accountability from communications leaders
  • Develop a budget for marketing efforts

Course Topics

  • Communications in the C-Suite: Rise of the CCO
  • Are messages and media training the enemy?
  • C-Suite profiles, the holy grail gets more elusive
  • C-Suite styles, brand conformity v. individuality
  • Crisis leadership from the C-Suite
  • C-Suite on social media
  • ROI, Communications’ Achilles heel
  • Wrap-Up

Instructor Insights

Professor Krueger's Passion for Executive Comm

How to be successful in IMC 648 and why study executive comm and leadership

Thinking about registering for IMC 648?

Course Intensity and Workload

Intensity Level 3 out of 5The course is project base, building a content marketing plan for a client, with a 3 out of 5 workload ranking, estimating 10-15 hours per course per week.

Earn a Specialization

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Britt Davenport
Profile: Davenport
Robert Krueger
Profile: Krueger