Executive Comm and Leadership (IMC 648) students will examine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.
IMC 648 Executive Comm and Leadership Course Details
Course Learning Outcomes
- Explain why communications is an executive function
- Think critically about common practices in communications
- Build a new toolkit for executive communications
- Distinguish executive communications from brand marketing
- Examine how new digital platforms will change executive communications
- Manage new demands for accountability from communications leaders
- Develop a budget for marketing efforts
- Communications in the C-Suite: Rise of the CCO
- Are messages and media training the enemy?
- C-Suite profiles, the holy grail gets more elusive
- C-Suite styles, brand conformity v. individuality
- Crisis leadership from the C-Suite
- C-Suite on social media
- ROI, Communications’ Achilles heel
Professor Krueger's Passion for Executive Comm
How to be successful in IMC 648 and why study executive comm and leadership
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Course Intensity and Workload
The course is project base, building a content marketing plan for a client, with a 3 out of 5 workload ranking, estimating 10-15 hours per course per week.
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