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Joseph Jaffe

Author, entrepreneur, consultant and thought leader on marketing, innovation and change

Teaches IMC 649 - Brand Evolution Strategy

Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival...because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.

He was worked with the likes of Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Jaffe has written 5 books: "Life After The 30-Second Spot," "Join the Conversation," "Flip the Funnel" and " Z.E.R.O" and "Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?" (Ideapress).

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.

Research Publications and Articles

  • An Introduction to Survival Planning: A Summary of My WVU Course on Disruptive Innovation