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Digital Storytelling

Digital Storytelling (IMC 634) students will design a brand for a product or service and express that brand as a video for the Web. This course will provide guidelines for how to create a movie that reaches the desired audience and can be shared via social media.

Upon completing the course, you will complete the following certifications:

  • HubSpot Content Marketing Certification

Course Learning Outcomes

Upon successful completion of IMC 634, students will be able to:

  • Grasp the deep connection between storytelling and marketing.
  • Report to a client in a way that clarifies your and the client’s understanding of a marketing communication.
  • Design a marketing communication plan and write a production-ready script.


  • Elements of Storytelling
  • Brands
  • Find the Songbird
  • An Offer They Can’t Refuse
  • The Concept Paper
  • The Shooting Script
  • The Paper Edit
  • The Rubber Meets the Road
  • Get it Done


Will Oechsler
Profile: Oechsler
Hugo Pérez
Profile: Perez