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Online M.S. in Integrated Marketing Communications

Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.

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Amanda Sains earned her M.S. in Integrated Marketing Communications in 2014 and is now the marketing director at Joolies Dates & Desert Valley Date.

The Integrated Marketing Communications master’s program at WVU was developed in 2003, the nation’s first online IMC master’s program. Since its development, it has grown with the industry and remains in a class of its own. You gain a full omni-channel view that you can specialize to fit your interests or the needs of your company.

10 Online Courses

You'll take 10 fully online asynchronous courses and there are zero in-person commitments.

Course Descriptions

One-Year Option

Customize your schedule to finish quickly or spread courses out to balance life, family and work.

Sample Schedules

30+ Electives

Choose from more than 30 elective courses or choose a Specialization in topics like Creative Strategy or Healthcare Communication.

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$24,600 Total Tuition

Spend $24k total versus the $45k average cost of our competitors.

Tuition and Financial Aid

What is Integrated Marketing Communications?

IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study integrated marketing communications, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.

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Bri Clark is a marketing strategist at WVU Medicine Children's.

Request Information

When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

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We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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Jesse Yang

Meet an Alum

Jesse Yang

"No matter where one might be in their stage of life, any goal or dream can still happen as long as they are willing to put in the work. Ask yourself — what is it that you want, why do you want it and how are you going to get it done. With passion, patience and persistence, anything is possible."

Learn more about Jesse