Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.
Request Information Application RequirementsAmanda Sains earned an M.S. in Integrated Marketing Communications in 2014. She now the marketing director for Joolies California Superfruit in Santa Monica.
The Integrated Marketing Communications master’s program at WVU was developed in 2003, the nation’s first online IMC master’s program. Since its development, it has grown with the industry and remains in a class of its own. You gain a full omni-channel view that you can specialize to fit your interests or the needs of your company.
You'll take 10 fully online asynchronous courses and there are zero in-person commitments. Choose from a variety of electives to customize your degree.
Course DescriptionsCustomize your schedule to finish quickly or spread courses out to balance life, family and work.
Sample SchedulesPursue one of our 7 Specializations as part of your degree to focus in on one area of interest, like Creative Strategy or Healthcare Communication.
Browse SpecializationsSpend $24k total versus the $45k average cost of our competitors.
Is it worth it?Our 20-student exclusive cohorts focus on a particular area of interest and allow you to take courses alongside like-minded students.
Current offerings beginning in fall 2023 with a Creative Strategy cohort that focuses on creative content generation to support marketing communications. In Fall 2024, we are offering an Executive Cohort for mid-career professionals that allows you to complete work for your company as part of the program.
IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study IMC, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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“No matter where one might be in their stage of life, any goal or dream can still happen as long as they are willing to put in the work. Ask yourself — what is it that you want, why do you want it and how are you going to get it done. With passion, patience and persistence, anything is possible.”
— Jesse Yang, Class of 2021
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