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Healthcare Communications

Effective communicators are vital to the healthcare industry, and they’re in demand. WVU is now offering a special healthcare communications cohort in our renowned online IMC master’s degree program. Get a well-rounded IMC education with an emphasis in healthcare alongside like-minded classmates and faculty.  Classes begin January 10, 2022.

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WVU developed the first online IMC master's degree program in the country and we remain at the forefront of education in this space. The Healthcare Communications specialization features courses that explore how to use IMC strategies and emerging technologies in healthcare, specifically. While the Healthcare Communications specialization is available to all IMC students, a special 20-student healthcare-focused cohort will begin in Spring 2022.

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In this special cohort, you will progress through the program with a group of healthcare communications-focused classmates including some who are new to the industry and pros seeking to advance. That makes for a good support system.

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Personalized Attention

We purposely keep class sizes small (20 students), so you can interact as much as you would like with like-minded faculty and classmates.

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Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom and healthcare worlds into your virtual classroom and will expand your network.

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It’s a world-class program at a reasonable cost with lots of extras. This $27k degree puts you in a class of IMC professionals that the industry demands.

Is this right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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Course Schedule

Spring 2022

Early Spring IMC 610:
Introduction to IMC
Late Spring

IMC 627:
Healthcare Marketing

IMC 611:
Marketing Research and Analysis

Summer 2022

Choose 2 Specialty Courses

IMC 615:
Creative Strategy and Execution

IMC 616:
Direct and Digital Marketing

IMC 618:
PR Concepts and Strategy

or IMC 619:
Emerging Media and the Market

Fall 2022

Early Fall

IMC 639:
Content Marketing

IMC 612:
Audience Insight

Late Fall

IMC 646:
AR and VR in IMC

Spring 2023

Early Spring

IMC 613:
Brand Equity Management

IMC 624:
Cause Marketing

Late Spring

IMC 636:

Meet Kristi Onkka

Healthcare Comm Expert and Alumna-turned-Faculty

Kristi is an innovator of online digital experiences for both health care providers and consumers/patients with more than 19 years of marketing experience. She earned her master's degree from WVU's IMC program in 2015 and is now an instructor who teaches courses in new technology as it relates to healthcare communications.

Read More About Kristi View More Faculty

Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. 

Email Bre   Schedule a Time to Chat   Attend an Info Session