During our first Integrate Online session of the new year, we talked about refreshing your personal brand in the midst of the Great Reshuffle. It’s an opportune time to reconsider your career and life goals to then refresh your personal brand. Your personal brand is how you are thought of by others — not necessarily how you want to be thought of by others. Our panelists include Dawn Edmiston, Christine Gritmon and WVU Marketing Communications professor Amy Teller. Here are the five steps to refreshing your brand:
1. Re-Establish Authenticity
Authenticity is key to any successful marketing campaign, and it’s no different with your personal brand. No matter your stage in the personal branding journey — from just starting to a complete rehaul — authenticity should serve as the foundation for you to build your brand around. Transparency and honesty are the keys to creating a positive personal brand. Remember, it’s what people say about you when you leave a room that really matters.
2. Re-Assess your Audience
Just like any marketing campaign, you need to know your target market. You should never try to be all things to all people, and your personal brand is the same way! Use social channels that your desired audience are using to meet them where they are. LinkedIn is a great place to start to get the ball rolling and help you with the next step.
3. Re-Examine your Network
Your network is typically contextual — people you’ve worked with or people in your industry — but what happens when you change jobs? Re-examining your network is a great place to start because it helps you answer the questions like “What do I need right now?” or “Who do I want to make an impression on?” With genuine connections and relationships in your network, you open yourself up to new opportunities that you may not have otherwise.
4. Re-Envision your Narrative
As career goals, audiences and networks shift, so does your narrative. The framework of your narrative can stay the same as you start to branch out to new audiences and networks, but as long as your genuine traits are clear, this new narrative won’t make you out to be a different person. Your new narrative should show that you’ve evolved rather than changed so your current connections follow you on this journey.
5. Re-Evaluate your Brand
The final step in refreshing your personal brand is to actually re-evaluate your brand to make sure it aligns with your personal and career goals while remaining true to who you are. These are the two or three things that everyone remembers about you when you leave the room at almost any point in your career. Unsure what those things are? It’s time to start establishing your personal brand.
Personal branding is less about you and more about the value you contribute to others. Think of it as your unique value proposition. As you start to work on refreshing your personal brand, ask yourself “Is it authentic to me?” If it is, you’re on the right track.
To learn more, check out the full recording:
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