Marketing Communications Today Blog

The Integrated Marketing Communications master’s program at WVU was developed in 2003, it was recognized as the nation’s first online IMC master’s program. Since its development, it has evolved alongside the industry and remains in a class of its own.

Omnichannel marketing isn’t about being everywhere, it’s about being everywhere your customers want you to be. It's about delivering a wow factor at every touchpoint, so they feel valued and understood.

What is Digital Marketing Communications? Digital Marketing Communications consists of marketing to where audiences are and anticipating where they’re headed. It involves creating a dialogue with your audience that builds a community around a brand or org

From Broadcast Channel replies to Sponsored Snaps, the social media landscape is shifting. Get the inside scoop on the latest features and level up your online presence.

What is Data Marketing Communications? In today’s world Data is everything. What Data Marketing Communications excels at, is taking a wealth of data and working to find the metric within that matters, the metric that tells the story.

Discover the transformative power of WVU's Marketing Communications Online Programs through the eyes of our alumni. Gain valuable insights, advice, and inspiration for your professional journey.

What is personalized marketing and why is it important? Personalized marketing is a strategy businesses use to tailor their communications to individual consumers.

In today’s digital world, with the rising popularity of social media, content marketing has become crucial for a company beyond the old ways of traditional advertisements. So what is content marketing?

Get to know the incoming Fall 2024 WVU Marketing Communications students. Learn why they chose the program and what they hope to achieve.

Angelo Jasa-Phillips, a digital marketing professional with a background in theater, is pursuing his M.S. in Integrated Marketing Communications at WVU. He aims to leverage his skills to drive social change and empower marginalized communities.