Marketing Communications Today Blog

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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Historic Brews: Coffee's Journey

Erik Rudolph | Tuesday, October 01, 2024

Coffee is one of the most popular drinks in the world, and a staple among many cultures. It is not exactly known when or how coffee was discovered. However, there are many legends about its origin.

Integrated Marketing Communications: Overview

Erik Rudolph | Thursday, September 26, 2024

The Integrated Marketing Communications master’s program at WVU was developed in 2003, it was recognized as the nation’s first online IMC master’s program. Since its development, it has evolved alongside the industry and remains in a class of its own.

Embracing Omnichannel Marketing

Stefanie Moore | Friday, September 20, 2024

Omnichannel marketing isn’t about being everywhere, it’s about being everywhere your customers want you to be. It's about delivering a wow factor at every touchpoint, so they feel valued and understood.

Digital Marketing Communications: Overview

Erik Rudolph | Thursday, September 12, 2024

What is Digital Marketing Communications? Digital Marketing Communications consists of marketing to where audiences are and anticipating where they’re headed. It involves creating a dialogue with your audience that builds a community around a brand or org

7 New Social Media Updates

Stefanie Moore | Wednesday, September 11, 2024

From Broadcast Channel replies to Sponsored Snaps, the social media landscape is shifting. Get the inside scoop on the latest features and level up your online presence.

Data Marketing Communications: About the Program

Erik Rudolph | Thursday, September 05, 2024

What is Data Marketing Communications? In today’s world Data is everything. What Data Marketing Communications excels at, is taking a wealth of data and working to find the metric within that matters, the metric that tells the story.