Marketing Communications Today Blog

Discover the latest influencer marketing trends that are reshaping brand partnerships. Learn how authenticity, co-creation, and niche influencers are driving success.

Learn how to create and manage a content calendar that boosts your marketing strategy. Get organized, stay consistent, and plan effectively with our expert tips.

Discover proven networking strategies for marketing professionals and learn how WVU's Marketing Communications programs can help you build valuable connections.

Paris 2024 Olympics marketing is breaking the mold. Explore how NBC is using programmatic ads, social media creators, and big-name celebrities to drive record viewership.

Learn what data-driven marketing is and why it's essential for modern marketers. Discover the skills and strategies needed to leverage data effectively and make informed marketing decisions.

Discover how Fiona Green's team at Amazon Ads used IMC principles to create an award-winning augmented reality experience, the Museum of Modern Ads.

Megan Hansen, a Summer 2024 WVU IMC graduate, shares how the program expanded her knowledge, validated her experience, and prepared her for career growth.

Kate Gest, a Summer 2024 WVU IMC graduate, shares how the program's flexibility and supportive community helped her achieve her career goals while balancing work and military commitments.

Gaby Jansen, a Summer 2024 WVU IMC graduate, discusses how the program enhanced her strategic thinking and prepared her for a successful marketing career at Sargento.

Harry Kibbe, Air Force leader and Summer 2024 graduate shares his WVU IMC journey, highlighting supportive faculty and the program's military-friendly approach.