Marketing Communications Today Blog

Angelo Jasa-Phillips, a digital marketing professional with a background in theater, is pursuing his M.S. in Integrated Marketing Communications at WVU. He aims to leverage his skills to drive social change and empower marginalized communities.

Victoria Ochoa, a Navy veteran, is leveraging her communications expertise to make a mark in the marketing field. Discover how WVU's Integrated Marketing Communications program is empowering her journey.

Sarah Perlman, a seasoned marketing professional and business owner, shares her experience balancing family, entrepreneurship and graduate studies in Integrated Marketing Communications at West Virginia University.

Discover the latest influencer marketing trends that are reshaping brand partnerships. Learn how authenticity, co-creation, and niche influencers are driving success.

Learn how to create and manage a content calendar that boosts your marketing strategy. Get organized, stay consistent, and plan effectively with our expert tips.

Discover proven networking strategies for marketing professionals and learn how WVU's Marketing Communications programs can help you build valuable connections.

Paris 2024 Olympics marketing is breaking the mold. Explore how NBC is using programmatic ads, social media creators, and big-name celebrities to drive record viewership.

Learn what data-driven marketing is and why it's essential for modern marketers. Discover the skills and strategies needed to leverage data effectively and make informed marketing decisions.

Discover how Fiona Green's team at Amazon Ads used IMC principles to create an award-winning augmented reality experience, the Museum of Modern Ads.

Megan Hansen, a Summer 2024 WVU IMC graduate, shares how the program expanded her knowledge, validated her experience, and prepared her for career growth.