Marketing Communications Today Blog

Courtney Jensen brings her expertise in grants and development to WVU's Executive IMC program. Explore how she plans to leverage this experience to drive strategic initiatives and make a greater impact.

Being able to lead marketing communications for a company requires combining your public relations, your advertising, your marketing, your social media and your internal and external communications all saying the same thing.

Discover the key elements of branding and how they impact your business. Learn how to create a brand identity that resonates with customers and drives growth.

When Neal Stewart was the vice president of marketing for Dogfish Head, his team launched the social media series called "That's Odd...Let's Drink It" in which the founder created unique beers inspired by celebrities.

You’ve honed your skills and built up your marketing experience and now it is time for the next step. The marketing landscape is competitive and you need to set yourself apart with a good personal brand and a marketing leadership brand. You need to establish yourself as a leader.

Georgia Aquarium CMO Dan Dipiazzo discusses the data-driven "More Fun to Share" campaign, which successfully shifted visitor perception from a one-time visit to a recurring experience.

From Meta AI to virtual pets, a lot is happening in social media this month. Let’s take our monthly dive into the latest marketing trends and happenings on social media.

Alex McPherson, M.S. Data ’17, and his father, John, M.S. IMC ’13, both share a common interest in the marketing and communications landscape. While Alex was in his undergraduate studies, his dad was also in school at WVU for his master’s degree.

Over time, mentorships have become a professional norm in the workplace and graduate programs. When I started my career, I didn't realize the significant impact mentorship could have or how to nurture such a relationship.

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.