Marketing Communications Today Blog

Kate Gest, a Summer 2024 WVU IMC graduate, shares how the program's flexibility and supportive community helped her achieve her career goals while balancing work and military commitments.

Gaby Jansen, a Summer 2024 WVU IMC graduate, discusses how the program enhanced her strategic thinking and prepared her for a successful marketing career at Sargento.

Harry Kibbe, Air Force leader and Summer 2024 graduate shares his WVU IMC journey, highlighting supportive faculty and the program's military-friendly approach.

Courtney Jensen brings her expertise in grants and development to WVU's Executive IMC program. Explore how she plans to leverage this experience to drive strategic initiatives and make a greater impact.

Being able to lead marketing communications for a company requires combining your public relations, your advertising, your marketing, your social media and your internal and external communications all saying the same thing.

Discover the key elements of branding and how they impact your business. Learn how to create a brand identity that resonates with customers and drives growth.

When Neal Stewart was the vice president of marketing for Dogfish Head, his team launched the social media series called "That's Odd...Let's Drink It" in which the founder created unique beers inspired by celebrities.

You’ve honed your skills and built up your marketing experience and now it is time for the next step. The marketing landscape is competitive and you need to set yourself apart with a good personal brand and a marketing leadership brand. You need to establish yourself as a leader.

Georgia Aquarium CMO Dan Dipiazzo discusses the data-driven "More Fun to Share" campaign, which successfully shifted visitor perception from a one-time visit to a recurring experience.

From Meta AI to virtual pets, a lot is happening in social media this month. Let’s take our monthly dive into the latest marketing trends and happenings on social media.