Marketing Communications Today Blog

Sam Chen, a communications marketing expert with experience at major global companies, recently led a discussion on artificial intelligence (AI) for our Integrate Online series. We’re recapping what is covered in this blog.

Digital Marketing is everywhere, but it’s not just social media, and it's not just digital advertising — it’s more than that. Let's explore the different elements of digital marketing and define it.

Jordan Roberts executed a successful Integrated Marketing Communications campaign, winning awards for PCOM South Georgia. Learn about her journey in marketing success.

Updates continue on the TikTok situation, Instagram releases updates and AI continues to take over. Let’s take our monthly dive into the latest marketing trends and happenings.

Each semester the WVU Marketing Comm online programs are excited to welcome a new group of individuals into the MCNetwork. Each student brings a unique style and perspective to the program. Meet some of the students who will be joining this term.

Kelly Greathouse, a recent graduate of the M.S. Data Marketing Communications program, is featured in a blog post. Kelly uses the skills she learned to excel in her role as lead for international communications at GNC.

Mitchell Graham, a recent graduate of WVU's IMC program, credits the program with boosting his marketing career. Looking to move beyond entry-level roles, Graham found the program's curriculum, particularly the Influencer Marketing course, invaluable.

Discover the inspiring journey of Damilola Fasinu, a standout graduate of WVU, as she reflects on her transformative educational experience. Explore how WVU became her educational haven and shaped her path toward making a meaningful impact on the world.

WVU alumnus, David Malecki, shares his journey of transformation during his time at WVU. Initially hesitant to get involved, he discovered the power of student organizations, landing him a dream job and lifelong memories.

Kelly Ramesar, a seasoned professional in the marketing communications industry, found the perfect fit in West Virginia University's M.S. Integrated Marketing Communications Program.