Working Remotely In Marketing

Remote work has become increasingly more relevant in recent years. A trend that became more achievable due to the global pandemic of 2020 that forced companies to embrace this change. Now more than ever, numerous jobs are readily available for remote workers in the field of marketing. This article will examine the different jobs available in digital marketing and how remote work impacted these jobs and the marketing industry.

So what is remote work? Remote work refers to any job or task that can be done outside of a traditional office setting, this work could be done virtually anywhere such as your own home, a coffee shop, or while traveling. With the recent technological advancements such as more accessible high-speed internet, video conferencing applications such as Zoom and Microsoft Team, has provided companies and workers easier access to live chat with their colleagues and work from anywhere in the world. This obviously grants many advantages, but the biggest is the convenience for the worker. Another advantage of remote work is the employee is no longer bound to only applying to jobs in their area. There are companies all over the world that are hiring remote workers for jobs that can be done from a remote location. This opens up greater opportunities, especially for workers that live in smaller areas who otherwise may not have as many opportunities readily available in their surrounding area.

Remote Jobs in Digital Marketing

So what jobs are available in digital marketing? Here are some jobs within the digital marketing sector that are in high demand.

Content Writer/Editor

The role of a content writer/editor involves creating engaging written content for a variety of digital platforms. This can range from creating compelling articles, blog posts, social media, content, product descriptions, and various other written materials that can help a company communicate with its target audience. Another key element of this job is ensuring that a brand’s voice is consistent in representing the brand's identity and values. No matter what you are writing, the goal is to attract, engage, and retain the audience. This can be achieved through high-quality, engaging, and informative content

SEO Specialist

An SEO specialist’s job consists of conducting keyword research. The basis of this role is to identify high-volume search terms for the business. This specialist uses a variety of SEO tools and analytics to understand trends, competition, and user behavior. A SEO Specialist is essentially responsible for optimizing website content to improve its visibility across search engine result pages, by focusing on keyword research, link building, and analyzing website data.

Social Media Manager

With social media becoming a larger necessity for brands and businesses, a social media manager is a high valued role in the industry. This job consists of managing a brand’s presence on social media platforms, including creating engaging content, responding to comments, analyzing data, and developing social media marketing campaigns. A social media manager is crucial in shaping a brand’s image and voice across all social media platforms. This role involves a deep understanding of the brand, its audience, and how to engage with that audience effectively.

Digital Marketing Manager

A Digital Marketing Manager has many responsibilities and must have a deep understanding of all the digital marketing channels. This role consists of analyzing data, identifying trends, and adjusting strategies to implement successful digital marketing strategies for a company or brand. Not only will this role require leadership and management skills, but it also requires an ability to problem solve. From managing a team, to planning and executing campaigns to tracking their success. All of this is what you can expect from the role of a Digital Marketing Manager.

PPC Specialist

The role of a PPC Specialist requires in-depth knowledge of PPC platforms such as Google Ads and other popular search engine ads, this will involve the specialist bidding on keywords that can improve ad visibility, optimize ad content, and track performance.

Email Marketing Specialist

Email marketing has been a crucial tool for businesses to connect with customers and build brand loyalty. An email marketing specialist is someone with excellent copywriting skills and a foundational understanding of email marketing practices. This role will consist of the specialists creating and managing email campaigns to promote a product or service.

Digital Analyst

A digital analyst is a vital position for a business. This role consists of researching and tracking trends from a variety of digital channels that will inform marketing strategies. This research is vital for a business to understand their customers, optimize campaigns, and make the best decisions based on the data that is readily available.

Affiliate Marketing Manager

The role of an affiliate marketing manager is another important job for a business, this role consists of someone that can manage and grow affiliate programs, by working with partners to promote products and services in exchange for a commission. This strategy is especially beneficial for e-commerce businesses when managed effectively, businesses that develop appropriate Shopify strategies to promote business to the right audience can be significantly more lucrative.

Web Designer

Every great business will need a website that is easy to navigate and readily accessible to an audience. A web designer is in charge of not only creating and designing the website, but ensuring that the website is functional, user-friendly, and visually appealing. A great website is important for a business and their digital marketing as a whole, as it directly affects user experience and online conversions.

Benefits of Remote Work

So what are some advantages of working from home? For employers, working remotely can lead to increased productivity from their employees and also be cost saving due to not needing to pay rent for a building to house employees in while they complete their day to day tasks. For employees, working from home can greatly improve productivity and reduce stress. One of the biggest benefits is no longer needing to make those long commutes to and back from work. This convenience also allows for more flexibility, which can be extremely beneficial for employees that have families and other commitments.

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