Marketing Communications Today Blog

Alex McPherson, M.S. Data ’17, and his father, John, M.S. IMC ’13, both share a common interest in the marketing and communications landscape. While Alex was in his undergraduate studies, his dad was also in school at WVU for his master’s degree.

Over time, mentorships have become a professional norm in the workplace and graduate programs. When I started my career, I didn't realize the significant impact mentorship could have or how to nurture such a relationship.

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

Sam Chen, a communications marketing expert with experience at major global companies, recently led a discussion on artificial intelligence (AI) for our Integrate Online series. We’re recapping what is covered in this blog.

Digital Marketing is everywhere, but it’s not just social media, and it's not just digital advertising — it’s more than that. Let's explore the different elements of digital marketing and define it.

Jordan Roberts executed a successful Integrated Marketing Communications campaign, winning awards for PCOM South Georgia. Learn about her journey in marketing success.

Updates continue on the TikTok situation, Instagram releases updates and AI continues to take over. Let’s take our monthly dive into the latest marketing trends and happenings.

Each semester the WVU Marketing Comm online programs are excited to welcome a new group of individuals into the MCNetwork. Each student brings a unique style and perspective to the program. Meet some of the students who will be joining this term.

Kelly Greathouse, a recent graduate of the M.S. Data Marketing Communications program, is featured in a blog post. Kelly uses the skills she learned to excel in her role as lead for international communications at GNC.

Mitchell Graham, a recent graduate of WVU's IMC program, credits the program with boosting his marketing career. Looking to move beyond entry-level roles, Graham found the program's curriculum, particularly the Influencer Marketing course, invaluable.