Marketing Communications Today Blog

Follow Julie Thomm's inspiring journey as she navigates the challenges of returning to school as an adult while juggling a full-time job and family responsibilities.

Jill Gibboney, a 2024 graduate of WVU's Integrated Marketing Communications (IMC) program with a focus on creative strategy, credits the program for her growth as a marketer and a person.

As a graduate student who works full-time, mastering time management can be highly beneficial. It can help you reduce your stress levels, avoid procrastination, achieve your goals more efficiently, and more.

Patrick Long, M.S. Data '23, shares his experience in the Data Marketing Communications online program.

In the competitive and always-changing world of digital marketing, staying ahead is essential for your career. Things move quickly and marketers need to keep themselves prepared and informed to stay successful in such a competitive space. A key way to stand out and stay ahead would be through earning marketing certifications. Let’s explore how these certifications are beneficial.

In honor of Earth Day, we recognize the significance of conservation and awareness of the environment. Earth Day serves as a reminder of everyone’s responsibility for protecting and preserving the planet.

As digital platforms continue to emerge, it’s undeniable that there has been a transformation in the way businesses promote their products and services.

In the busy city of Chicago, Justin Hoot, Director of Client Services at Someoddpilot, found his calling. With a successful career, family to care for and the need to seek knowledge, Hoot took his journey through the WVU IMC program.

In the modern business landscape, customer service and marketing are often viewed as distinct functions with separate objectives. However, the reality is that these two departments are deeply interconnected and mutually dependent.

In today's digital age, video marketing has emerged as a powerful tool for businesses to engage with their audience, convey their message and drive conversions.