Marketing Communications Today Blog

In the large world of digital innovation, staying updated on the latest industry happenings is essential for businesses and consumers alike. Let's dive into a wrap-up of recent developments across various platforms and technologies.

Maleehah Saab wasn't following the most conventional path. After graduating with a degree in criminology, she found herself adrift in a sea of career options, none of which sparked a genuine passion.

Have you noticed how everything in marketing seems to be about sustainability these days? In this blog, we'll explore the importance of sustainability in marketing, its impact on consumer behavior and practical strategies for integrating sustainability.

Buyer personas are semi-fictional representations of your ideal customers based on market research and real data about your existing customers.

Welcome to the world of data analysis, a key marketing tool for understanding insights and numbers behind the campaign. At its core, data analysis is the process of examining, cleaning, transforming and interpreting data to discover meaningful patterns.

As a recent graduate navigating into adulthood, Emma Magruder shares her journey from uncertainty to clarity, from student life to professional aspirations. Graduating from the Integrated Marketing Communications Program.

Whether you’re just getting started, or your changing careers, you’ll need to develop key skills, build a portfolio, gain practical experience, grow your education and network.

In the bustling world of modern business, where every brand vies for attention and relevance, having a well-defined marketing communications strategy is not just beneficial – it's essential.

Today, March 8, is International Women’s Day — A global day to recognize the achievements of women and a call to action in advancement toward a gender-equal world. This year, we’re focused on #InspireInclusion, a call to raise awareness of discrimination.

In the fast-paced world of marketing, staying attuned to the latest developments and trends is crucial for success. It's important to continuously take stock of the recent changes reshaping the industry and explore the emerging trends.