Marketing Communications Today Blog

In the busy city of Chicago, Justin Hoot, Director of Client Services at Someoddpilot, found his calling. With a successful career, family to care for and the need to seek knowledge, Hoot took his journey through the WVU IMC program.

In the modern business landscape, customer service and marketing are often viewed as distinct functions with separate objectives. However, the reality is that these two departments are deeply interconnected and mutually dependent.

In today's digital age, video marketing has emerged as a powerful tool for businesses to engage with their audience, convey their message and drive conversions.

In the large world of digital innovation, staying updated on the latest industry happenings is essential for businesses and consumers alike. Let's dive into a wrap-up of recent developments across various platforms and technologies.

Maleehah Saab wasn't following the most conventional path. After graduating with a degree in criminology, she found herself adrift in a sea of career options, none of which sparked a genuine passion.

Have you noticed how everything in marketing seems to be about sustainability these days? In this blog, we'll explore the importance of sustainability in marketing, its impact on consumer behavior and practical strategies for integrating sustainability.

Buyer personas are semi-fictional representations of your ideal customers based on market research and real data about your existing customers.

Welcome to the world of data analysis, a key marketing tool for understanding insights and numbers behind the campaign. At its core, data analysis is the process of examining, cleaning, transforming and interpreting data to discover meaningful patterns.

As a recent graduate navigating into adulthood, Emma Magruder shares her journey from uncertainty to clarity, from student life to professional aspirations. Graduating from the Integrated Marketing Communications Program.

Whether you’re just getting started, or your changing careers, you’ll need to develop key skills, build a portfolio, gain practical experience, grow your education and network.