Marketing Communications Today Blog

As we step into 2024, and we change, so do different trends and impacts for audiences and social media managers are emerging. For social media managers, staying ahead of the curve is crucial to creating impactful strategies.

As a marathon runner, I’m excited for the U.S. Olympic Team Trials – Marathon on February 3. As a marketer, I love following the athletes, seeing their training and feeling like I’m hearing their story from them.

As a strategic document, a marketing plan outlines an organization's marketing objectives, strategies and tactics. It is important for a marketer to launch campaigns and achieve business goals. Let’s explore the key components that must be included.

In the complex world of social media, active community engagement is the key to building a loyal audience. The key to standing out in the digital crowd is to go beyond routine social media posts and create unique strategies.

Damilola Fasinu, affectionately known as Dami, is an entrepreneur, involved community member and professional individual on a remarkable journey for her third master's degree in the Integrated Marketing Communications program at West Virginia University.

In the evolving world of digital marketing, two key strategies have joined forces to redefine brand promotion — Influencer and Affiliate Marketing.

Market research is the compass that guides businesses toward success, helping them understand consumer needs, industry trends and competitive landscapes.

In the ever-evolving landscape of digital communication, email marketing remains a powerful tool for businesses to connect with their audience. Recently, Google has implemented new email marketing policies.

Adelyn Nottingham, originally a public relations major, sought a comprehensive education in marketing, aiming for a full-circle understanding of the profession.

Meet some of the students who will be joining the WVU Marketing Communications Network in the Spring 2024 semester.