Marketing Communications Today Blog

Paris 2024 Olympics marketing is breaking the mold. Explore how NBC is using programmatic ads, social media creators, and big-name celebrities to drive record viewership.

Learn what data-driven marketing is and why it's essential for modern marketers. Discover the skills and strategies needed to leverage data effectively and make informed marketing decisions.

Discover how Fiona Green's team at Amazon Ads used IMC principles to create an award-winning augmented reality experience, the Museum of Modern Ads.

Megan Hansen, a Summer 2024 WVU IMC graduate, shares how the program expanded her knowledge, validated her experience, and prepared her for career growth.

Kate Gest, a Summer 2024 WVU IMC graduate, shares how the program's flexibility and supportive community helped her achieve her career goals while balancing work and military commitments.

Gaby Jansen, a Summer 2024 WVU IMC graduate, discusses how the program enhanced her strategic thinking and prepared her for a successful marketing career at Sargento.

Harry Kibbe, Air Force leader and Summer 2024 graduate shares his WVU IMC journey, highlighting supportive faculty and the program's military-friendly approach.

Courtney Jensen brings her expertise in grants and development to WVU's Executive IMC program. Explore how she plans to leverage this experience to drive strategic initiatives and make a greater impact.

Being able to lead marketing communications for a company requires combining your public relations, your advertising, your marketing, your social media and your internal and external communications all saying the same thing.

Discover the key elements of branding and how they impact your business. Learn how to create a brand identity that resonates with customers and drives growth.